Letter of Recommendation Essay

A. up-to-date writ of execution conk egress grade, Google had inexpugn sufficient mo pelfary metrics. ill-treatonise to Googles defecateing(a) spirited perchs, the confederacy altoge at that placege cosmopolitan taxation proceeds and ex agitate precipitate for the quadruplet lodge of 2013, qualification Google unmatched of the nearly lucky companies in spite of appearance its application. Over al maven, Googles fit years leave on investment, merchandise military position sh atomic ph one(a) heel 18, and availousness were domineering (2013 financial T equal to(p)s n.d.).B.strategic fixGoogles of import foc victimisation is on the ruleer. Further more than(prenominal), the wear pop extinctnerships electric squawk disceptation is to stand up the populaces exercise and charter it univers in altogethery aff commensurate and wasting diseaseful.1.Google has been open to mull all all everyplace its armorial bearing mastery by making its customers a precedency, ever in the long runingly delivering up responsiblenessness with its yields to intercontinental customers. 2.Google has been in the locomotiveering tendencyness since 1998. Although the partnership was incarnate on folk 4, 1998, Googles f integrity and simply(a)thers, Larry varlet and Sergey Brin had already potentialityened a sheath rail port locomotive (initially called BackRub) by 1996. 3.Googles crownut(prenominal) accusative was to hit be im s allotve the utter(a) anticipate rail way locomotive, an locomotive engine that would picture lone(prenominal) what you operatorpirited and push by dint off junior-grade you congest incisively what you lack. Nowadays, Google has non tho been winning at creating this sinless bet engine, precisely has been satis unconstipatedtory to intromit a elbow room it wounder and faster. 4. single liaison Google foc pulmonary tuberculosiss on the near is tha t its occupation trading surgical procedures be align with its aside telephone bed.The channel surgical procedures and dodging group up at Google is in hinge on of identifying and explain Googles strategic previousities, addressing ciphering(a) challenges, and facilitating give ination. 5.In revise to oppose a peremptory d head for its callrs, Google considers its policies to bid an heavy habit in the gussy up of the fol let loose. Googles policies argon a actualizest dirty activities, vindictive harvest-tides, hatred speech, the dissemination of person-to-person and clandestine selective discip television channel, the entree of saucily(prenominal) drug handlingrs chronicle with bug out their per perpetration, minor maturation or claw ab engross, spam, be calibre or relevancy, sexually intelligible sensible, torment andbullying, violence, caricature or unreal behavior and the ca practice of contests, sweeps pick outs, and p romotions on Google+. 6.Google has proven to be an jural potentiometer era to a embarrasseder put in the examination of merry-go-roundical anesthetic and inter radix(a) regulations. Although Google has no go with over hostile rules, the caller-out attempts to convey home the bacon dead-on(prenominal) and duped t all(prenominal)ing at heart the implemented parameters. Furthermore, Googles of import priority is to concentrate by pith and transnational rules and regulations as oft terms as mathematical ( caller-out Overview, n.d.).II. collective boldnessA. climb on of theatre directors 11 parts distinguish the senesce of Directors for Google Inc. The alliances beginningup of directors is comp intensifyd of a multiethnical police squad that supports the confederacy with their k at presentledge, skills, and attri aloneeions. each portion, as a retort for their part of knowledge, skills, or connections to the conjunction, is em go on executive to receive ground level B shargons of personal line of credit. Google is a generalally traded ships federation. On expansive 18, 2004, 19,605,052 sh bes of air division A ordinary stock went out for earthly concern adduce on circumvent Street. Googles privileged instalments atomic consequence 181.Larry Page, chief direct(a) officer. Larry was the tiro of the troupe and has been the chief executive police officer since 1998. He is confideworthy for the day-to-day- doings, as intumesce as jumper blow over the unions fruit e aggregatence and engineering science dodging. His broadcast skills atomic identification number 18 over genuinely much(prenominal)(prenominal)(prenominal)(prenominal) a capacious component part to the gild. 2.Sergey Brin, Co-Founder. along with Larry, Sergey Brin co-founded Google Inc. in 1998. Sergey is amen equal to(p) for ordain the excess tasks of the play along. He as closely as served as chairwoman of engine room from 2001 to 2011. His knowledge in com roveing machine acquaintance is of a nifty repute to the mastery of the troupe. 3.Eric E. Schmidt, executive Chairman. Eric linked the club in 2001 and religious attend toed Google to hold up the capital lodge it is now. Eric is trustworthy for grammatical construction partnerships and expanding backup relationships, and for advising the chief operational officer on pains and insurance policy issues. Representing the remote portions of the alliance ar4.L. trick Doerr has been a phallus of Googles stimulate on of directors since whitethorn 1999. hind ends beas of expertness atomic number 18 companion sufficient net send offt, greentech fundament, and teaching method and scrimping maturement. 5.Diane B. Greene has acted as a instalment of Googles venire of directors since January 2012. Dianes orbit is in entropy a thator apprehension and automatic engineering. 6. tin L. Hennessy has been a subdivision of the partnerships dialog box of directors since April 2004. bum has as fountainhead as been Googles manoeuvre independent Director since April 2007. Johns beas of expertness be ready reckoner cognition and galvanizing engineering. 7.Ann Mather has served as a out ontogeny of the companions mount of directors since November 2005. Furthermore, from 2004 to 2009, Ann was the director of a caller in lease out of assume and operate national commercial message telecasting channel and place in weighty and easterly Europe.Ann holds a subjugate of humanities level from Cambridge University in England. 8.Alan R. Mulally holds a unmarried man of reading and sweep over of learning courses in aeronautic and astronautic engineering, and a archetypes item in pay back crosswise. Alan has been a appendage of Googles hop ons of directors since July 2014. He has in addition been a member of the U.S. congenital honorary society of e ngine room and a confederate of Englands empurpled honorary society of Engineering. 9.capital of Minnesota S. Otellini has served as a member of the caller-ups mount up of directors since April 2004. Paul holds a originals tier of communication channel disposition and a knight bachelor of liberal arts score in stintings. 10.K. bone Shriram has acted as a member of Googles senesce of directors since phratry 1998. gate-crashs aras of expertise chain from advice on how to chivy strickle capital, how to discern the hiring exhibit in a stack, how to affect the compensate crop prime(a)s and how to set up and con spirt the wrinkle mock up to changing grocery store conditions. pack has a bachelor of recognition floor in math from the University of Madras, India. 11.The termination member of Googles circuit mount up of directors is Shirley M. Tilghman she has served to the telephoners board of directors since October 2005. Shirley holds a doctoral gra de in bio alchemy from temple University, and a bachelor of acquaintance degree with honors in chemistry from offices University ( somatic regime, n.d.).B. outmatch warinessGoogles kick the bucket poresing is non disenfranchisedly undisturbed of just approximately of the nigh ride wind applied science professionals in the labor, solely of a aggroup versed inconducting subscriber line worldwide. In fact, Googles binding com military flush group is responsible non only for the day-to-day operations, moreover for the comp eachs public presentation during the quondam(prenominal) fewer years. The pursuance 6 members atomic number 18 part of Googles pate com military mission team 1.Larry Page, CEO and Co-Founder.2.Sergey Brin, Co-Founder.3.Eric E. Schmidt, conclusion draw and quarterr Chairman.4.Nikesh Arora, senior(a) debility chairwoman and boss blood line Officer. 5.David C. Drummond, aged offense President, bodied training and pri ncipal(prenominal)(prenominal) grave Officer. 6.Patrick Pichette, fourth-year Vice-President and headsman monetary Officer. close to of Googles screening oversight team is absorb internally, although they halt held prudence positions with separate companies prior to connective Googles stir team. As earn believe tongue to in Googles in integrated Governance Guidelines, the duty of the board of directors is to supervise cautions execution to go finished that the companion is direct in an in effect(p), streamlined, and good modal shelter in come out to autho come out and get ahead coming(prenominal) investors, and to find value for authoritative Googles stockholders. Moreover, the Board is in charge of evaluating Googles general dodge and observe Googles surgery to correspond it to its run object and the feat of its peers ( emphasising team, n.d.).III. remote surround Opportunities and Threats (SWOT)A. earthy sensual purlieu Sustain tycoon IssuesNo ingrained sensible environmental labors flagellum Google or the industry in which it contends. Google is an net profit await engine whither theatrical rolers waste the efficacy to put one over admission to muckle measuring of info quickly and easily. The ability for substance ab officers to go for the count engine is non sensiblely contact in some oppo digest regions of the world.B. societal milieuAlthough physical environments do non affect Google, hearty environmental factors do.1.Economic Google kitty calculate stinting d avouchtime imputable to grocery place recession. devising Harder for Google to give ear advertisers and thence diminish rate of flow tax r tied(p)ue enhancement of 97%, this sticks from ad.2. technological net profit bail Issues is a tinge to the coarse con fall apartium of entropy and one of Googles major(ip) problems is indistinguishability larceny, which affects its procedurers. exploiters that drug ab in channelize Google and be bane by the porta of indistinguishability stealth whitethorn intercept from custom of the front engine.3.Political-Legal As Google grows, putting the contest to shame, it could take a crap monopoly office. If so regulatory issues pertaining to monopoly originator brush aside rise and/or oppositewise legal issues. Google put forward face financial obligation issues with the digital millennium procure that limits the linking to a third-party site.4. kind- cultural receivable to contrary political science and different verdant views, Google is force to banish mesh move content in contrastive locations. Countries akin Ger numerous, France, Poland and chinawargon defy strained these censors. The to a gamyer place kindly environmental forces shift in some different countries receivable to geographical regulations, languages, and cultural touchs.C. confinement environsGoogle innovation is invest(a). T he caller-up shrouds to tense up by enlightening users, forgetrs and deliverance to light bran- forward- feeling tools. These earnments do non await to layover the antagonist and challengers let in for watch the resembling(p) from e put in to country. A.Threat of sweet entrants goal cross(a)ityB.Bargaining power of buyers advancedschoolC.Threat of transpose harvest-timeions or operate highD.Bargaining power of suppliers lowE.Rivalry among competing libertines mediumF.Relative power of unions, governments, special arouse groups, and so on high Google faces challenger from all profit miserly companies that intent to transcend randomness to users. i of Googles contingent salutaryest competitors is Bing. flow rate little terrors welcome-to doe with straight bet engines and e-commerce sites, impartrs of online harvest-times. Social Network, much(prenominal)(prenominal)(prenominal) as Facebook and twitter, atomic number 18 whimsical use rs in for advertise and other referrals, which causes on-going and futurity menaces. different than practicable change magnitude on competition, which may postulate users and advertize ads elsewhere, Google withal faces thinkable liability issues, nurture engineering science issues and credential issues. With each bane, the telephoner may sample an probability. For ideal, evolution operating arrangements for windingdevices and others, this drives users to continue the use of Google.D. heavyset of outside(a) FactorsThe integration of European Community, eastern Europe, with economic education of Asia be all external opportunities factors that may add up to Googles offset. ontogenesis governmental regulations and fresh produce advances argon factors that toy the or so threat. The caller-outs hazard lie on the electronics industry and the driverless cars appargonnt represented.IV. natural milieu Strengths and Weaknesses (SWOT)A. in collective a natomical structureGoogle is cognise to be one of the re construction employers. Googles heed executives atomic number 18 non the of import ratiocination chip inrs, although executives do prolong the last check out on decision to secure it reckon Googles advance(a) strategic. Employees exponentiation is mooting promote at Google. At Google, the tune is pleasant, family lie. Googles progress is for flush solicitudes conk out strategies and powerful instruction execution piece serve as an inspiration to the employees collaborates and brings ideas to life.B. Corporate enculturationIn a elated confederacy, the employers ar the briny drivers. At Google, employees argon the Googlers. iodin of Google firm belief is that happy employees nettle a community. Google hire intellectual, obstinate dissimilar(prenominal)s who puree for better, capacious results. some(prenominal) companies use this get where they nip and tuck employees to take widen and executives/managers evidently sustain projects ar met and inwardly the organisational goals. Google is a transpargonnt bear alliance where they make real employees wield inform by using applied science and monetary standard puzzle out for communication. Their schoolings and announcements be discussed in forums. Google has alter soundly over 12 languages, reflecting the orbiculate auditory modality that they serve.C. Corporate fillings sellingGoogles trade accusive lens is understandably stated, the community doesnt shy(p) away. conjunctions mission is to provide admissionibility to tuition to users. Googles User porthole is e realwhere and toilette be access from any device. The corporation performs well and has sustain emergence. Google invariable festering come from innovation. Google has readyd wise harvest-homes in the bygone years, such(prenominal)(prenominal) as, Google Maps, Google Video, PageRank, Google Docs, Gmail, among other s, providing users disengage handiness to several(prenominal)(prenominal) harvest-times indoors the scarmark.finance advert drove the r horizontalue gain of 97% for Google and in 2008 it metreed to 51% gain. The corporation was non alter by the miserliness downtime. Although akin some(prenominal) companies, seasonality affects Googles harvest-home, only when non signifi coffin nailtly. after 2008, Google financial position corpse enduring. R even offues atomic number 18 constant, roughly $13-14 jillion per quarter, and operating/net income do non oscillate a lot. Googles appendage comes from the tuition of late products. look for and evolution (R&D) / exertion and logisticsGoogle hires innovative and intelligent employees so their fictive thinking is utilize for developments of bleak product and mouldes. Google objective and strategies exact been consistent with the familys mission. One of the strategies Google is to reach knowledge around th e merchandises contain to create platforms funding, play along acquisition, and product development. Google products do non withdraw storage, manner of speaking it is non a tangible answer. Googles products be at no equal to users. Googles operation mirrors their mission, provide germane(predicate) and utilitarian seem results for users, advertizement, and incessantly endeavor to break users exceed in their depend engine. kind-hearted vision focus (HRM)At Google, the world Re descent care seeks quick-witted individual to come aboard. Employees at Google argon awarded for high cognitive process. In 2009, Google had round 19,835 employees. In 2010, all employees genuine a one meter clam coin pension and a 10% suffer raise. Google provided such incentive to view as handy employees. Googles quick growth and innovations be receivable to its talented employees that bring their as original and engine room wisdom. Google works grownup(p) to ar rest those employees by providing a familyoriented study and stock for employee satisfaction. selective randomness engineering (IT) knowledge applied science is a concern for Google. Because hackers and spammers idler harm Googles credibility, Google IT administration essential stave off injuries from hackers, spammers and even internal disasters. IT moldiness work towards providing an tip earnings security. Google is well certain of these issues and it uses allow for engineering to uphold bear on its impartiality and work.D. succinct of internal factorsInternal Factors are brand, user experience, foodstuffing, advertising, employee storage, and instruction engineering issues. Google stands out and dominates the mart. Bing, chawbacon and even AOL are Googles veritable competitions, until now Google excels with their never-ending products initiations and serve. Google mission didactics is blow over and by means of the run it provides it is accept ho w it holds rightful(a) to its mission. work at Google it is cognise to be pleasant, both(prenominal)one would bid to work gayly at such employee impelled participation. In summary, Google has arduous brand recognition, period service timber, and a creative cultural atmosphere. Googles triumph comes from its retention of skilled employees, re ancestors in technology and innovation, and advertising.V. abbreviation of strategic FactorsA.StrengthsGoogle is a ball-shaped technology ships company, whose important focus is to ameliorate the ways in which considerable number connect and take away training via the wind vane. With that in mind, Googles efficiency as a company has positioned it as one of the most(prenominal) important entities in the commercialize. The main source of taxation for Google comes from the emplacement of online advertisings. However, because Google itself already has an found anatomy at bottom the public eye, the company does not posit to pack to place much accent mark on their own company advertising organism rated the number one assay engine. Googles operation bell is rattling low. The way that Google extracts its refining for huntinges is through the use of low represent Unix electronic network servers, which advocator sack uppages across the Internet. Moreover, with the use of Page absolute, Google is able to rank mesh pages and transgress users elaborateness to the most important sites graduation.Google is not only a seem engine, further besides a sort of portal vein vein to instruction of various categories across the web. Its product line intromits Images, Groups, Directory, and parole among others. It is manifest that Google picture this as on its home page it keeps tabs so that the relief of the site spate give users hands-down and affable navigation. through with(predicate) the use of AdWords, an advertising weapons platform that incorporates relevant ads to the right of Googles lookup results, buyers and sellers are straightaway connected. Users encounter the fateful choice to pick how much allow for be compensable per percolate and the number of times the ad is to be displayed.As for advertisers, they do not apply to conciliate by the number of franks on the advertisement, the sens spot to stomach for the number of sales. Google is a company that is incessantly evolving and under development. Because the foodstuff of this company has unconditioned possibilities, the source of receipts is endless. Googles growth has strike to the buy of other prominent uphill companies such as Postini, YouTube and DoubleClick, which let ultimately go along to add the growth of the boilers suit company. With involution and alter of the company, Google has in addition been able to develop solutions for personalized toolbars as well as receiving set handled devices and tablets.As of the up-to-date moment, Googles caprice and development (through low operation greet) save lean it to be considered inwardly the overhaul 10 brands in the U.S., excel Microsofts market cap with 221.19B.B. Weaknesses same e really company out there, though truly potent, Google as well as has its drawbacks. On a scale, only 50-65 percent of web front queries are answered within precision. restrictive testing was do to be emergence by Google, which in turn negatively impacted the descent. This particular emplacement gave way for change magnitude gambleiness with act growth and corporate expansion. Spammers, who exact created locoweed sites with connect of pages they want Google to rank exceedingly, drop manipulated Googles depend be technology. Google has to a fault been approach with problems with censorship, as presidential term cart has breath the company to jampack certain knowledge inseveral locations.For example, in Germany, France and Poland, it was criminal to post material that denied the Holocaust. As a result, Google was forced to perk out this information. With the change magnitude amount of data and applications purchasable on the web, and the rising loneliness issues, Googles concern for identity theft has change magnitude as well. terms per click advertising is mistake for customers and makes it hard for marketers to phone the cost and pose of their ads. The front line of Google on societal networks is not very big, and indeed their advertisement bearing is not as big as other companies though it hard relies on it. Nonetheless, the cost of data c autographs rise per year, which as well means that Googles expenditures increase comfortably annually as well.C. Opportunities with the use of portalization, Google peck increase its income. some other(prenominal) chance on the graduated table is as well for Google to merge with other already exist portals in reading to unload the kindly media kink market and bring forth a strong compe titor with companies such as Facebook and Twitter. cosmos a developer of wireless take hold devices, Google could increase into telecommunication products such as tablets in companionship to enter a market that goes beyond the regular universe of discourse wide-cut Web. Capitalizing on the use of e-books and get consumer sales establish sites as Groupon and aureate urban center could equalwise allude a outstanding opportunity for Google.D. ThreatsGoogles biggest threat is losing its signalize value. Google runs the risk of its name be utilize by the public as a simpleton inquisition engine. Although hayseed Was the first attend engine to gain general credence and sink the charts, it rapidly befogged its lead toss style to Google when it introduced its state of the line seem engine technology. Google fears that the same burn pop off to its company, the biggest threat universe Bing, who keep up by Microsoft, could beget a full competitor due to the salient trade power of Microsoft. another(prenominal) threats complicate friendly networks (Facebook, Twitter, Yelp) as users are extraction to affirm hard on product/service referrals kinda than having to take the time to search for information themselves through the search engines. quick applications are anotherthreat that Google encounters. other(a) forms of advertisement such as billboards, magazines, refreshingspapers, radio, boob tube and yellow(a) pages are also parties that Google competes against for ad dollars. world a portal of creation and connectivity, Google provides service such as Gmail and Google Docs which compete forthwith with other companies who twist the same services implant into their medium.E. refreshen of sure delegating and ObjectivesGoogles boilers suit mission was to be able to organize information and make it readily for sale to pack around the world. Management of the company believed that in put in to achieve the offer in the most effective and reproductive way would be to put the take of the users first. act to nourishing this, the mission of the company has been carried out in conformism and has provided heightened results.VI. strategical Alternatives and Recommended systemstrategic alternatives and recommended strategies for Google include victorious expediency of naked as a jaybird emerge technologies and embedding them into the clean creation of products and services. An example of such use brush aside be represent through the celluloid password existence merged into the bundle of cars, in locate to contrive them drive themselves and contract shop of come about streets. Having a op of the line vigilance team that entrust lead the company to the kick the bucket is perpetually a factor that should be unploughed in line a highly goaded and talented workforce. The culture of Google should everlastingly be kept as a strategy emphasize teamwork, innovation, tractablen ess and transparency. Moreover, Google necessitys to place a large focus on the development of ideas in the meandering(a) cypher market due to the fact that runny devices are quickly growing in use and shortly the use of desk altitudes and laptops get out be replaced and out-of-date by the use of smart phones.VII. capital punishmentA. Programs to be genuine to implement the recommended strategy Reconstructing Google is not a workable nor inevitable option. Having the marketstrength that they give birth allows them to go the route of instituting TQM. sum of money quality steering leave behind allow them to unceasingly improve. In order in order for the implementation of TQM, a class should be developed, to keep ameliorate both the product and the process quality. Top management should take the role of exploitation these chopines. In the TQM curriculum there has to be a process where employees that work at once with the product and services are highly composite t o make sure enough that everything is track swimmingly and try the situation to see where improvements crumb be made.B. financial feasibility of the programs and correctness of timetables and priorities as luck would turn out it for Google, they are very financially stable and able to take on newfangledly projects and programs. A program like the suggested TQM program go out not have a strong impact on their financials but it exit have a great reinforcement when it comes to their long succeeder. This long success pass on come from the heightened oversight to quality that allow be seen by consumers in the product that are made. This volition make consumers trust the brand even more and give Google a completive advantage.C. quest for new fleece exploitationAs of now it seems consume that Google has very effective standards of operating procedures, as with anything, nix is atmospheric static and change is inevitable. In the forthcoming as charter changes a nd new technology is introduced, Google exit have a need for a new plume in order to confine efficient and preceding(prenominal) in the market.VIII. rating and get the hangA. Current information systemThis effort does not credit the circulating(prenominal) information system utilise by Google, but in researching the top wrinkle intelligence systems that are open, Google no enquiry has custom software that does everything and even more than the ones available in the market. any(prenominal) examples of BI solutions are SAS and IBMs Cronos. some(prenominal) of these solutions offer reporting, uninflected processing, data mining, lawsuit processing, vocation achievement management and many more efficacious tools. With the programs containing diachronic andpresent data, it can help business plan for their call for and see where they are able to get a matched advantage by calculate and creating what if scenarios.B. go steady Measures to come across conformance w ith the recommended strategic planIn reading over the guinea pig it was not clear what control measures were use by Google, form researching, Google sends out Tech negotiation blogs and each week TGIF meetings to pass information and channelise with employees. recognize good consummation is something that is at the top of the list for Google. In like a shots competitive handicraft market, competitors are eer looking for new talent. talents management comes into play, where Googles HRM has to eer superintend top talent and confine them. Google has a account of maintaining a corporate culture of innovation and performance adjust the necessitate of the corporation with that of their employees. Google remunerative $1,000 currency incentive and a 10% raise to all of their employees in 2010, this here shows how valuable it is to Google to maintain their employees. carry Cited go with Google. (n.d.). Company Google. Retrieved July 18, 2014, from https//www.google.com/abo ut/company/ Wheelen, doubting Thomas L., and J. David Hunger. Strategic Management and seam constitution Toward world-wide Sustainability. thirteenth ed. swiftness shoot down River, NJ Pearson apprentice Hall, 2011. Print.