Ansoff’s Matrix Business Studies Gce

Ansoff Matrix Ansoff’s Matrix: A method by which businesses can classify their strategies for expansion. It includes; Market Penetration, Product Development, Market Development and Diversification. Market penetration Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. Market penetration seeks to achieve four main objectives: Maintain or increase the market share of current products – this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling †¢ Secure dominance of growth markets †¢ Restructure a mature market by driving out competitors; this would require a much more aggressive promotional campaign, supported by a pricing strategy designed to make the market unattractive for competitors †¢ Increase usage by existing customers – for example by introducing loyalty sch emes A market penetration marketing strategy is very much about â€Å"business as usual†.The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research. Market development Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: †¢ New geographical markets; for example exporting the product to a new country †¢ New product dimensions or packaging: for example New distribution channels †¢ Different pricing policies to attract different customers or create new market segments Product development Product development is the name given to a growth strategy where a business aims to introduce new products into existing markets. This strategy may require th e development of new competencies and requires the business to develop modified products which can appeal to existing markets.Diversification Diversification is the name given to the growth strategy where a business markets new products in new markets. This is an inherently more risk strategy because the business is moving into markets in which it has little or no experience. For a business to adopt a diversification strategy, therefore, it must have a clear idea about what it expects to gain from the strategy and an honest assessment of the risks.

Biopure Case Study Essay

Oxyglobin and Hemopure are two blood substitutes that Biopure Corporation was developing. Oxyglobin was recently approved by the FDA for veterinary use while Hemapure is estimated to be approved in two years for human use. If Oxyglobin is launched it will be the first blood substitute for the veterinary market a small and price sensitive market. There is a perceived risk by Ted Jacobs, the VP of Human Clinical Trials at Biopure, that if Oxuglobin, the vet product, is launched before Hemopure and at the low price of $150/unit, that it will become very challenging to sell Hemopure once launched at $800/unit. B. Market Analysis a)Human 14 million units of RBCs were donated in the United States in 1995, 12. 9 Million from volunteer donors and 1. 1 million from autologous donors (donate to self, few weeks prior to surgery). 50% of the blood supplies are handled by the American Red Cross. Of the 14 million units donated 2. 7 million are discarded due to expiration or contamination, 3. 2 million transfused into anemia patients and the remaining 8. 1 million transfused into surgery and trauma patients. Blood Collection is a struggle as post AIDS blood contamination paying for donation of blood units is prohibited by the law; it should be done on volunteer basis. Due to low rates of donation and short shelf-life, shortage of RBC units in medical facilities in not uncommon and therefore the need for blood substitutes in the human market is high. b)Veterinary The veterinary market is smaller than the humans as in 1995 2. 5% of 800 dogs/vet GP suffering from acute blood loss were deemed critical and received transfusion, for a total of 300,000 dogs (800Ãâ€"15,000 vet GPx 0.  025), although there is a potential to cover 30% of these pets or about or 3. 6 million dogs. These veterinary GP lack adequate supply of canine blood units lack of animal blood banks. Vets rely on housed donor animals which 84% of them are dissatisfied with the current available blood transfusion alternatives. This constitutes a big opportunity for Oxyglobin. C. Competition Biopure has two competitors for the human product, Baxter and Northfield both of whom are pursuing a Hemoglobin purified from outdated RBC at unit cost ranging from $8-$26 vs. Biopure’s hemoglobin purified from cattle at unit cost of $1. 50. Both Northfield’s and Baxter’s products are expected to launch 2 years after Oxyglobin and same year as Hemopure. Oxyglobin’s only competition is the blood collected from in-house animal donors. One important difference between Hemopure/Oxyglobin and competition is that Biopure’s products do not require storage at 4 °C and can be stored at room temperature; this is a significant difference because there is no added cost attributed to refrigeration. D. Pricing Hemopure as Baxter’s Hem Assist and Northfield is expected to be priced between $600-$800/unit and I suggest that it prices at the highest range of the spectrum because it does not require refrigeration and there will be perceived savings by pharmacists and hospital managers. On the other hand Oxyglobin and because of the â€Å"doubling rule† used by the vets meaning they charge pets owners double the price of the manufacturers ask price), it is arguable and to keep the drug affordable that the price ranges from $80-$100 per unit. Others argued that the price should be set at $200/unit because of all the advantages, added business and cost savings it brings to the practice and pet owners as well. II. Problem/Decision statement Two related issues need to be addressed by the CEO. †¢Should Oxyglobin be launched before Hemopure? Although Oxyglobin was granted approval by the FDA, few challenges remain to be sorted, such as: 1. Reluctance of veterinarians to use the product instead of blood from animal donors 2. Setting the price of the product at a rate that won’t affect the future sales of Hemopure 3. Devise a good distribution strategy for the product (manufacturer direct vs. distributor) On the other hand Hemopure needs to overcome the following obstacles: 1. FDA approval 2. Price of hemoglobin vs. blood transfusion ($600 vs. $125) 3. Fierce competition from Human hemoglobin by Baxter and Northfield 4. Uptake by physicians Biopure needs to launch its first product to start generating revenue, take the company public, raise more funds to support Hemopure’s Phase 3 trial and launch. Before deciding on launching Oxyglobin ahead of Hemopure, all the challenges mentioned above need to be addressed. III. Strategies for Improvement To overcome Oxyglobin’s challenges listed above, the following criteria need to be met: 1. Target Emergency care vet practices 2. Target large Vet practices (3+) 3. Set the price at $200 (see Appendix 1 for analysis) 4. Focus Marketing efforts on non-critical dogs Biopure should start by targeting emergency care vet practices as blood transfusion are more common there, 150 transfusion/year as compared to 17 at vet GP, penetration to this market will measured by unit sold per care center and lower reliance on animal donors. To increase the market share further large vet practices with 3+ doctors as according to exhibit 7 pg 17 of the case, these practices have the highest â€Å"average monthly case load† of about 450 dogs per month, it’s imperative to measure a rapid incline in uptake of our product by these practices. Based on the analysis in Appendix 1, it is clear that setting the price at $100 is more lucrative but we have to plan for the launch of Hemopure and therefore we should consider setting the price at $200 to justify its launch at $600 to $800 in 2 years. We should monitor the sales of Oxyglobin at this price and monitor if the uptake from vets is increasing from the 5% predicted by the market analysis (table A). Finally, focusing the marketing effort on non-critical dogs is crucial as they are a sizeable market and because although veterinarians can justify using this product to critical dogs, it’s hard to justify that for non-critical dogs (pricing and efficacy should help support that). The cease of using animal donors in these clinics will show that Oxyglobin is successfully replacing this old practice. Alternatively it is important to think about the possibility of setting the price of Oxyglobin at $100 to reap as much benefit from being the first and only vet blood-substitute, in the event that Hemopure doesn’t get approval from the FDA. It’s highly probable that Hemopure won’t be successful in the clinic because it’s of cattle origin, they changed the formulation to be stable at room temperature (excipients could be toxic) and the concentrations used are much higher than their human counterparts. In this case and to mitigate this risk, lowering the price to a $100 will help the sales and uptake of the product by a larger market. The market research conducted prior to launch (Table A and B) shows that a high number of veterinarians and pet owners will use the product at the $100/$200(x2) price. Based on the calculations in Appendix 1, it is clear that setting the price at $100 is more lucrative to Biopure than pricing it at $150 or 200$ because of the double price rule which affects the uptake by both pet owners and vets. To be cognizant and not to jeopardize the future Hemopure launch, I recommend that we set the price at $200, because there is a need for a blood substitute as 84% of the vets are reporting overall dissatisfaction with the blood transfusion alternatives available in the marketplace. Secondly, Oxyglobin provides an alternative for animal blood donated by other animals which incurs the risk of matching and potential transfer of diseases. The storage at room temperature adds value as this will reduce the need to buy expensive refrigerators that need calibration, validation and maintenance. Finally, there no assurance that vets will automatically double the price of the product especially if they foresee a high demand by pet owners, a practice that we should encourage and help the vets appreciate the upside. Although blood transfusions in the veterinary market are infrequent and the market scope is limited, Oxyglobin has the potential to become a lucrative investment for Biopure. It is possible that Hemopure will not be licensed by the FDA, that humans will resist buying a product of cattle origin especially that human hemoglobins will be available around the same time by competitors and that physicians will not prescribe it for the reasons described above. To minimize these risks and to start generating revenue that will help the company grow, become public and raise more funding, I therefore recommend that we sell Oxyglobin first before the launch of Hemopure.

Marketing Mix Extended on Kfc Essay

KFC History – Colonel Sanders Colonel Harland Sanders, founder of the original Kentucky Fried Chicken, was born on September 9, 1890. When he was six, his father died and his mother was forced to go to work while young Sanders took care of his three year old brother and baby sister. This meant he had to do much of the family cooking. By the time he was seven, Harland Sanders was a master of a range of regional dishes. After a series of jobs, in the mid 1930s at the age of forty, Colonel Sanders bought a service station, motel and cafe at Corbin, a town in Kentucky about 25 miles from the Tennessee border. He began serving meals to travelers on the dining table in the living quarters of his service station because he did not have a restaurant. It is here that Sanders began experimenting with different seasonings to flavor his chicken which travelers loved and for which he soon became famous. He then moved across the street to a motel and restaurant, which seated 142 people. During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique which is still used today. Sander’s fame grew. Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the state’s cuisine. And in 1939, his establishment was first listed in Duncan Hines’ â€Å"Adventures in Good Eating†. A new interstate highway carried traffic past the town, which soon had a devastating affect on his business. He sold up and travelled the United States by car, cooking chicken for restaurant owners and their employees. If the reaction was favorable Sanders entered into a handshake agreement on a deal which stipulated a payment to him of a nickel for each chicken the restaurant sold. By 1964, from that humble beginning, Colonel Harland Sanders had 600 franchise outlets for his chicken across the United States and Canada. Later that year Colonel Sanders sold his interest in the United States operations for $2 million. The 65-year-old gentleman had started a worldwide empire using his $105 social security cheque. Sadly, Colonel Harland Sanders passed away on December 16th, 1980 aged 90. Every day, nearly eight million customers are served around the world. KFC’s menu includes Original Recipe ® chicken — made with the same great taste Colonel Harland Sanders created more than a half-century ago. Customers around the globe also enjoy more than 300 other products — from a Chunky Chicken Pot Pie in the United States to a salmon sandwich in Japan. There are over 14,000 KFC outlets in 105 countries and territories around the world. KFC is part of Yum! Brands, Inc. , which is the world’s largest restaurant system with over 32,500 KFC, A;W All-American Foodâ„ ¢,Taco Bell, Long John Silver’s and Pizza Hut restaurants in more than 100 countries and territories. KFC In Bangladesh KFC stands for high quality fast food in a popular array of complete meals to enrich the consumer’s everyday life. KFC strives to serve great tasting, â€Å"finger lickin good† chicken meals that enable the whole family to share a fun. Uninhibited and thoroughly satisfying eating experience, with same convenience and affordability of ordinary Quick Service Restaurants. Transom Foods Limited, a concern of Transom Group is the franchisee of KFC in Bangladesh. The first ever KFC restaurant has been opened in September at Gulshan, Dhaka with a seating capacity of 178 persons. In the coming days, KFC plans roll out more restaurants in Bangladesh Colonel Harland Sanders Colonel Harland Sanders, born September 9, 1890, actively began franchising his chicken business at the age of 65. Now, the KFC ® business he started has grown to be one of the largest quick service food service systems in the world. And Colonel Sanders, a quick service restaurant pioneer, has become a symbol of entrepreneurial spirit. More than a billion of the Colonel’s â€Å"finger lickin’ good† chicken dinners are served annually. And not just in North America. The Colonel’s cooking is available in more than 80 countries and territories around the world. When the Colonel was six, his father died. His mother was forced to go to work, and young Harland had to take care of his three-year-old brother and baby sister. This meant doing much of the family cooking. By the age of seven, he was a master of several regional dishes. At age 10, he got his first job working on a nearby farm for $2 a month. When he was 12, his mother remarried and he left his home near Henryville, Ind. , for a job on a farm in Greenwood, Ind. He held a series of jobs over the next few years, first as a 15-year-old streetcar conductor in New Albany, Ind. and then as a 16-year-old private, soldiering for six months in Cuba. After that he was a railroad fireman, studied law by correspondence, practiced in justice of the peace courts, sold insurance, operated an Ohio River steamboat ferry, sold tires, and operated service stations. When he was 40, the Colonel began cooking for hungry travelers who stopped at his service station in Corbin, Ky. He didn’t have a re staurant then, but served folks on his own dining table in the living quarters of his service station. As more people started coming just for food, he moved across the street to a motel and restaurant that seated 142 people. Over the next nine years, he perfected his secret blend of 11 herbs and spices and the basic cooking technique that is still used today. Sander’s fame grew. Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the state’s cuisine. And in 1939, his establishment was first listed in Duncan Hines’ â€Å"Adventures in Good Eating. † In the early 1950s a new interstate highway was planned to bypass the town of Corbin. Seeing an end to his business, the Colonel auctioned off his operations. After paying his bills, he was reduced to living on his $105 Social Security checks. Confident of the quality of his fried chicken, the Colonel devoted himself to the chicken franchising business that he started in 1952. He traveled across the country by car from restaurant to restaurant, cooking batches of chicken for restaurant owners and their employees. If the reaction was favorable, he entered into a handshake agreement on a deal that stipulated a payment to him of a nickel for each hicken the restaurant sold. By 1964, Colonel Sanders had more than 600 franchised outlets for his chicken in the United States and Canada. That year, he sold his interest in the U. S. company for $2 million to a group of investors including John Y. Brown Jr. , who later was governor of Kentucky from 1980 to 1984. The Colonel remained a public spokesman for the company. In 1976, an independent survey ranked the Colonel as the wor ld’s second most recognizable celebrity. Under the new owners, Kentucky Fried Chicken Corporation grew rapidly. It went public on March 17, 1966, and was listed on the New York Stock Exchange on January 16, 1969. More than 3,500 franchised and company-owned restaurants were in worldwide operation when Heublein Inc. acquired KFC Corporation on July 8, 1971, for $285 million. Kentucky Fried Chicken became a subsidiary of R. J. Reynolds Industries, Inc. (now RJR Nabisco, Inc. ), when Heublein Inc. was acquired by Reynolds in 1982. KFC was acquired in October 1986 from RJR Nabisco, Inc. by PepsiCo, Inc. , for approximately $840 million. In January 1997, PepsiCo, Inc. nnounced the spin-off of its quick service restaurants — KFC, Taco Bell and Pizza Hut — into an independent restaurant company, Tricon Global Restaurants, Inc. In May 2002, the company announced it received shareholders’ approval to change it’s corporation name to Yum! Brands, Inc. The company, which owns A&W All-American Food Restaurants, KFC, Long John Silvers, Pizza Hut and Taco Bell restaurants, is the world’s largest restaurant company in terms of system units with nearly 32,500 in more than 100 countries and territories. Until he was fatally stricken with leukemia in 1980 at the age of 90, the Colonel traveled 250,000 miles a year visiting the KFC restaurants around the world. And it all began with a 65-year-old gentleman who used his $105 Social Security check to start a business. Original Recipe ® is Still a Secret For years, Colonel Harland Sanders carried the secret formula for his Kentucky Fried Chicken in his head and the spice mixture in his car. Today, the recipe is locked away in a safe in Louisville, Ky. Only a handful of people know that multi-million dollar recipe (and they’ve signed strict confidentiality contracts). The Colonel developed the formula back in the 1930s when he operated a roadside restaurant and motel in Corbin, Kentucky. His blend of 11 herbs and spices developed a loyal following of customers at the Sanders Court & Cafe. â€Å"I hand-mixed the spices in those days like mixing cement,† the Colonel recalled, â€Å"on a specially cleaned concrete floor on my back porch in Corbin. I used a scoop to make a tunnel in the flour and then carefully mixed in the herbs and spices. † Today, security precautions protecting the recipe would make even James Bond proud. One company blends a formulation that represents only part of the recipe. Another spice company blends the remainder. A computer processing system is used to safeguard and standardize the blending of the products, but neither company has the complete recipe. â€Å"It boggles the mind just to think of all the procedures and precautions the company takes to protect my recipe,† the Colonel said. â€Å"Especially when I think how Claudia and I used to operate. She was my packing girl, my warehouse supervisor, my delivery person — you name it. Our garage was the warehouse. â€Å"After I hit the road selling franchises for my chicken, that left Claudia behind to fill the orders for the seasoned flour mix. She’d fill the day’s orders in little paper sacks with cellophane linings and package them for shipment. Then she had to put them on a midnight train. † Little did the Colonel and Claudia dream in those days that his formula would be famous around the world. Pressure Cooker Colonel Sanders was always experimenting with food at his restaurant in Corbin, Ky. , in those early days of the 1930s. He kept adding this and that to the flour for frying chicken and came out with a pretty good-tasting product. But customers still had to wait 30 minutes for it while he fried it up in an iron skillet. That was just too long to wait, he thought. Most other restaurants serving what they called â€Å"Southern† fried chicken fried it in deep fat. That was quicker, but the taste wasn’t the same. Then the Colonel went to a demonstration of a â€Å"new-fangled gizmo† called a pressure cooker sometime in the late 1930s. During the demonstration, green beans turned out tasty and done just right in only a few minutes. This set his mind to thinking. He wondered how it might work on chicken. He bought one of the pressure cookers and made a few adjustments. After a lot of experimenting with cooking time, pressure, shortening temperature and level, Eureka! He’d found a way to fry chicken quickly, under pressure, and come out with the best chicken he’d ever tasted. Today, there are several different kinds of cookers used to make Original Recipe ® Chicken. But every one of them fries under pressure, the principle established by this now-famous Kentuckian. The Colonel’s first pressure cooker is still around. It holds a place of honor at KFC’s Restaurant Support Center in Louisville, Ky. Yum Brands, Inc. Supplier Code of Conduct YUM! Brands, Inc. (â€Å"Yum†) is committed to conducting its business in an ethical, legal and socially responsible manner. To encourage compliance with all legal requirements and ethical business practices, Yum has established this Supplier Code of Conduct (the â€Å"Code†) for Yum’s U. S. suppliers (â€Å"Suppliers†). Compliance with Laws and Regulations Suppliers are required to abide by all applicable laws, codes or regulations including, but not limited to, any local, state or federal laws regarding wages and benefits, workmen’s compensation, working hours, equal opportunity, worker and product safety. Yum also expects that Suppliers will conform their practices to the published standards for their industry. Employment Practices Working Hours ; Conditions: In compliance with applicable laws, regulations, codes and industry standards, Suppliers are expected to ensure that their employees have safe and healthy working conditions and reasonable daily and weekly work schedules. Employees should not be required to work more than the number of hours allowed for regular and overtime work periods under applicable local, state and federal law. Non-Discrimination: Suppliers should implement a policy to effectuate all applicable local and federal laws prohibiting discrimination in hiring and employment on the grounds of race, color, religion, sex, age, physical disability, national origin, creed or any other basis prohibited by law. Child Labor: Suppliers should not use workers under the legal age for employment for the type of work being performed in any facility in which the Supplier is doing work for Yum. In no event should Suppliers use employees younger than 14 years of age. Forced and Indentured Labor: In accordance with applicable law, no Supplier should perform work or produce goods for Yum using labor under any form of indentured servitude, nor should threats of violence, physical punishment, confinement, or other form of physical, sexual, psychological, or verbal harassment or abuse be used as a method of discipline or control. Notification to Employees: To the extent required by law, Suppliers should establish company-wide policies implementing the standards outlined in this Code and post notices of those policies for their employees. The notices should be in all languages necessary to fully communicate the policy to its employees. Audits and Inspections Each Supplier should conduct audits and inspections to insure their compliance with this Code and applicable legal and contractual standards. In addition to any contractual rights of Yum or Unified Foodservice Purchasing Co-op, LLC (â€Å"UFPC†), the Supplier’s failure to observe the Code may subject them to disciplinary action, which could include termination of the Supplier relationship. The business relationship with Yum and UFPC is strengthened upon full and complete compliance with the Code and the Supplier’s agreements with Yum and UFPC. Application The Code is a general statement of Yum’s expectations with respect to its Suppliers. The Code should not be read in lieu of but in addition to the Supplier’s obligations as set out in any agreements between Yum or UFPC and the Supplier. In the event of a conflict between the Code and an applicable agreement, the agreement shall control. KFC Banani, KFC Gulshan, KFC Dhanmondi, KFC Mirpur , KFC Eskaton, KFC Laxmibazar, KFC New Baily Road, KFC Paltan, KFC Uttara, KFC Chittagong, KFC Cox’s Bazar. Restaurent Support Center (RSC) SE(F) – 5, Bir Uttam Mir Shawkat Ali Shorok (Gulshan Avenue), Gulshan – 1, Dhaka – 1212. Phone # 9894662 / 9894045 / 9886579 Fax # 9886222

Term Paper Essay Example | Topics and Well Written Essays - 3000 words - 1

Term Paper - Essay Example Virtual collaboration is the act of working mutually from different locations with limitations of time, space and organization. Additionally, this way of collaboration is supported by modern information technology (Hossain & Wigand, 2004). This paper presents a detailed analysis of the virtual collaboration. The aim of this research is to discuss and investigate some of main aspects of the virtual collaboration technology, its working, and the analysis of virtual collaboration for corporate use. This research will also outline the potential benefits of the virtual collaboration. The utilization of digital tools and technologies that allow or facilitate corporations or individuals to collaboratively prepare, plan, create, control, and research services, products and new IT and electronic commerce applications, is acknowledged as virtual collaboration or electronic collaboration. However, the virtual collaboration can include non-commerce activities, but the term nomally acknowledged as collaborative commerce, since it engages collaboration among business associates, partners and stakeholders. Additionally, the virtual collaboration also refers to the utilization of ICT (information and communication technologies) to support the business cooperative interface among various parties concerned to business operations. It is assessed that virtual organization is an important requirement for making sure of an extensive level of virtual collaboration. As a result, the sustainability and development of virtual collaboration can be directed to achieve frequent busines s objectives. This, in order, will make sure the connection between organization structure, ICT and geographical dispersion (Darlagiannis & Georganas, 2000; Turban, Leidner, McLean, & Wetherbe, 2005, p. 146; Qiu, Tay, & Wu, 2009). Additionally, the example of virtual collaboration would be a corporation that is communicating electronically with a merchant that designs whole product or

Ways of Protecting The Environment (Classification Essay) Essay

Ways of Protecting The Environment (Classification ) - Essay Example Energy conservation can be achieved in a number of ways. Firstly, ensuring that all electrical appliances such as computers, radios, televisions, and lights are switched off when not in use ensures that wastage of energy is minimized. Secondly, it is also important to unplug all electrical appliances from sockets even when they have been switched off to avoid wasting energy. Electrical appliances such as phone and laptop charges can use up energy when left plugged in sockets, even when the sockets are switched off. Thirdly, changing to energy saving bulbs such as LED or fluorescent light bulbs will save a lot of energy compared to using the conventional light bulbs. Fourthly, energy can also be saved when people avoid making use of electronic exercise machines such as treadmills and instead engage in other physical activities such as jogging, walking, riding real bicycles or doing push-ups. Lastly, people can use heavy blankets when it gets cold instead of heating their rooms using e lectrical heaters (Farmer 5). Water conservation can happen when people ensure that taps are properly closed when not in use. Also, ensuring that taps are not dripping or leaking when closed can help save a lot of water that would have otherwise been lost through the trickles that would have dripped for a prolonged period of time. One can put a container under a dripping tap so that the dripping water can be fetched and used later instead of going to waste by simply dripping down the drain. Water can also be conserved when people take shorter showers or avoid filling their bathtubs to the maximum. Those with pools can use pool covers to reduce the amount of evaporation which will require them to refill their pools from time to time when a lot of evaporation has taken place. People can also avoid flushing toilets unnecessarily and only do so when it is really necessary. Recycling and conserving can be achieved by

Global Economy Essay Example | Topics and Well Written Essays - 3000 words

Global Economy - Essay Example The new structural adjustment programme (SAP) and economic policy usually foretell environmental effect without precision due to the multifaceted interaction of different ecological, political, social, and economic forces. This will result in an adverse effect on ecological balance. The overexploitation of natural resources caused by greater demand and the destruction of ecological systems because of rapid population increase has a severe effect on the environment. Thus the notion of sustainable development emerged, which denotes a method of human growth wherein resource use aspires to satisfy human needs while protecting the sustainable performance of the environment or the ecosystem, so that the needs of both the present and future generations will be met. Globalisation is definitely changing the global environment. Some believe that globalisation has a favourable effect on sustainable development, as a phenomenon of growth and higher living standards. It cultivates economic development and supportive organisations, both needed in the long term to deal with the global environment. Others view globalisation’s effect as detrimental, as a phenomenon reducing the world into a swamp of environmental deterioration. It is speeding up the disastrous process of overexploitation of natural resources without regard for social justice or equality. These two strands of argument are both valid. Globalisation is characterised by multifaceted and div erse groups of overlying mechanisms. Unavoidably, there will be diverse and on occasion intersecting outcomes for the global environment. Despite the capabilities of globalisation toward economic integration it contributed to inequality leading to greater environmental effects like desertification, biodiversity, conservation of the ozone layer, and climate change. In general, pollution, depletion of the ozone layer,

Marketing Planning Process in a Brewery Case Study

Marketing Planning Process in a Brewery - Case Study Example The environment in which business operates has a greater influence on their successes or failures. There is a strong linkage between the changing circumstances, the strategic response of the business to such changes and the performance. It is therefore important to understand the forces of external environment the way they will influence this linkage. The external environment which is dynamic and changing holds both opportunities and threats for the organizations. The changes in the environment affect the risk levels of various investments to be made in the new situations. The macro environments in which all firms operate broadly consist of the economic environment, the political and legal environment, the socio cultural aspects and the environment related issues. The technological temper and its progress has been the key driver behind the major changes witnessed in the external environment making it increasingly complex to enter in other countries (Ross, 1-3). The company needs to analyze the kind of impact the export may bring in their industry as the impacts are never same for all industries. The emerging demographic profile of any country will have very different consequences for businesses. The former will face an adverse effect, the latter will have a positive effect and this needs to be analyzed and integrated into strategic decision making (Yvonne, 2004, 14). The Marcom objectives (Marketing communication and advertising mix methods) set by the Brewery industry are as follows: (i) According to cost, targeting and response Advertising cost includes cost of design, production such as printing and media includes, local radio, display advertisement etc. For effective marketing communication, modern organizations should learn about the methods that are available in the market. Organizations should keep up with market developments so as to give effective decisions about where to put marketing advertising emphasis, and what marketing communication 'mix' of methods to use. (ii) According to design, production and the role of external agencies Company's image is formed by advertising material and campaign. And company can take the help of external agencies and a good designer. The role of design and advertising agencies are: a. Concerned with planning advertisement campaign and b. Implementing advertising or promotional 'campaigns' on company's behalf (iii) Use simple language for customer understands Customers are people with multi options from all sources and having good technical or detailed understanding of products and services. The effective advertising and marketing is the ability to convey complex issues to the customer in an interesting, relevant, meaningful, and easy manner. 3. SWOT and PESTEL Analysis A SWOT analysis summarizes the key issues from the external environment and the internal capabilities of an organization those which become critical for strategy development. The aim through this is to identify the extent to which the strengths and weaknesses are relevant to and capable of dealing with changes in the

Clinical Case Study- Hyperosmolar Hyperglycaemic Syndrome Study

Clinical - Hyperosmolar Hyperglycaemic Syndrome - Case Study Example She was accompanied by her daughter. Mrs. L had a three-day history of confusion, lethargy and drowsiness. She complained of thirst for the last one week, drinking more than eight pints of water a day. Upon registration at the ambulance registration desk of the Emergency Department by administrators, Mrs. L was placed in a separate room, within the department for exceptional care. She was intubated and ventilated because of hypoxemia and poor conscious level, after which her fracture was attended to. Examination showed that the patient had a heart rate of 130, body temperature of 38.2 degrees Celsius, blood pressure of 150/80 and fair chest excursion, with loose wheezes, and serum pH of 7.5. Mrs. L was also dehydrated, as evidenced by her dry mucous membranes. Mrs. L’s spO2 reading was 80%. A blood sample was taken for checking. After the Doctor’s check ups, Mrs. L’s blood glucose was diagnosed with excess of 56. 5mmol. Therefore, her blood glucose was elevated. Tests involving Mrs. L’s urine were positive for glucose; however, she took long to pass urine. She was transferred to the resuscitation room to receive specialised care because she was categorised as having life-threatening conditions and injuries. After investigation from her close family member, the accompanying daughter, it was revealed that Mrs. L had fallen while she at the bathroom. That is why she had a fracture femur. Her family history was also significant for diabetes and hypertension. Clinical Manifestations Dehydration Dehydration is the insufficiency in the amount of water in the human body. It is prudent to identify and treat dehydration early enough to prevent further complications (Konrad, Corrigan, Hamilton, Steiger, & Kirby, 2013). This is because mild dehydration is known to cause tension and fatigue (Ganio & Armstrong, 2011). It can also cause lack of focus, according to (Szalavitz), 2012. It was established from clinical tests that Mrs. L had dry lips an d was dizzy, as well as, confused. Mrs. L also had dry mucous membranes. This was enough evidence that the patient was dehydrated. Most of the patients who are dehydrated are normally confused, dizzy, with dry lips and mucous membranes (Campbell, 2011) and (Heit, 2013). It was found out that the patient had complained of thirst for the previous one week, drinking more than eight pints of water a day, from the history of Mrs. L, provided by her daughter. It is healthy to drink lots of water but excessive thirst, and the frequent urge to drink too much water, exhibited by Mrs. L was a sign of dehydration. Finally, the fact that it took long for the patient to pass urine that was required for urine tests was a sign of dehydration. Hyperosomar Hyperglycaemia Syndrome is characterised by hyperglycaemia, extreme dehydration and hyperosmolar plasma (Balasubramaniyam, Palanis, & Rajamani, 2011). Hyperosomar Hyperglycaemia Syndrome is characterised by severe hyperglycaemia. This is a marked increase in serum osmolality and clinical evidence of dehydration, without the accumulation of acetoacetic ketoacids (Venkatraman & Singhi, 2006). Hyperglycaemia results from either an absolute or relative insulin deficiency. It ca also be a result of decreased tissue responsiveness to insulin, which is an increased insulin resistance. This results into gluconeogenesis and glycogenolysis, leading into a reduced rate of glucose uptake and utilization by peripheral tissues. A rise in

Health Insurance Coverage Term Paper Example | Topics and Well Written Essays - 750 words

Health Insurance Coverage - Term Paper Example In the absence of universal healthcare, which is the prevalent norm in neighboring Canada and other developed countries in Europe, the US faces peculiar problems in the delivery of healthcare services’ as the latter are provided in majority by the private insurance sector and employing agencies. President Barack Obama’s latest ‘Healthcare Reform Bill’ endeavors to bring healthcare services within access of the poorest sections’ of American society, and its provisions already claim that due to its enactment as Law, healthcare services will be available to 95% of the US population, at the same time unburdening the private companies from healthcare expenditure for employees’ insurance (Gabbatt, 2010). Another reform, the ‘Young Adults and the Affordable Care Act’ has been aimed at unburdening families and businesses by allowing young adults to stay on their parents’ healthcare plans until the attainment of 26 years age (HHS, W eb). In addition to the abovementioned national policies on healthcare, individual states are streamlining their healthcare infrastructures in order to make it more accessible to everyone through advances in information technology (IT) and state policies’. ... Such exchanges are speculated to assist individuals and small employees in selecting tailor-made private health plans for individual needs from a single unified platform. The State of Oregon has been awarded an amount of $ 48,096, 307 in order to facilitate the implementation of such an exchange which will cater to the 516,000 Medicaid clients and 277,000 commercial insurance consumers to enroll for health coverage according to the Oregon Health Authority (OHA) (Irving, 2011). Similarly, the Wisconsin Department of Health Services now has access to $ 37, 757, 266 to implement an exchange which will assist state residents to access state based subsidized and non-subsidized health plans from a single platform. The Wisconsin Health department anticipates that this Grant will allow it to make available such services to 35% of the State’s hitherto non served population comprising of 160,000 individuals in the non-group market, a million employees of small businesses, and 770,000 pa rticipants involved in the State’s BadgerCare Plus and Medicaid Programs (Irving, 2011). In Massachusetts, the University Medical School has been awarded a sum of $ 35.591,333 in order to facilitate an IT exchange which will cater to a multi-state consortium involving Connecticut, Maine, Rhode Island and Vermont, along with the parent state in making healthcare plans more accessible and individualized for the residents (Irving, 2011). Voters in Oregon had already disapproved a movement to implement a Canadian-style universal healthcare plan being propositioned in 2003, fearing huge taxes and expressing mistrust in the bureaucracy, which would have assumed enormous powers in case a universal healthcare system had been implemented (Korcok, 2003).

Dr. Henry Jekyll (and Mr.Hyde) was born in to a society of morality, respectability and religion Essay Example for Free

Dr. Henry Jekyll (and Mr.Hyde) was born in to a society of morality, respectability and religion Essay Dr. Henry Jekyll was born in to a society of morality, respectability and religion. It was believed that progress could only be made if everyone was self-disciplined and moralistic. Authors such as Samuel Smiles wrote Self-Help guides. All this was aimed to help the rich get richer and the poor get poorer. In an age of stern, industrious hypocrites, respect was everything to the upper and middle classes. People denied themselves alcohol, gambling and prostitution to gain the respect of others. Jekyll refers to these denied as pleasures. People lived without these pleasures but soon began to wonder what they were missing. This brought about the slum adventurers. These were middle and upper class men who wanted to keep the respect of their society but, through anonymity, still indulge in the pleasures the poor slums had to offer. They would work by day in their offices and at night would journey down to the alleys of the slums. A person such as Mr Utterson, a London lawyer who does not wish to indulge in pleasures is of a vicarious nature. It is noticed that though he enjoyed the theatre, [he] had not crossed the doors of one in twenty years. It is this vicariousness that helps him solve the case of Dr. Jekyll and Mr Hyde. Utterson is the opposite of Jekyll in the way that Utterson keeps the respectability of the Victorian society, whereas Jekyll rebels. The rebellious nature of Jekyll leads him to discover how to transform his appearance. Dr. Lanyon, a respectable conventional doctor of Victorian society frowns on Jekyll mostly secret work, which he refers to as unscientific balderdash. In the beginning it is difficult for us to feel sympathy for Dr. Jekyll: he is acting by his own conscience. At this current stage, he is in no way addicted to Mr. Hyde. Even the sight of Mr. Hyde pale and dwarfish who gave the impression of deformity but with no nameable malformation, according to Mr. Utterson, who had taken a loathing to my gentleman at first sight, should have forced Jekyll to recognise that Hyde was evil. It is very difficult to feel sympathy for Jekyll after we are told about when Hyde trampled calmly over a young girls body. Normally after this event anyone else would have ceased his transformation into Hyde. But Jekyll starts to become addicted to taking the drugs (as with modern addictions) and continues to turn into Hyde even after trampling the girl. As if trampling the girl was not a big enough deterrent Hyde brutally murders Sir Danvers Carew. Jekyll, knowing what had happened, easily accepts it and shifts the blame to Hyde. He shows this in Dr Jekylls full statement of the case, it was Hyde, after all, and Hyde alone that is guilty. The ease at which he accepts this and shifts the blame could almost be inhuman. But after he discovers that he begins to change into Hyde spontaneously, without the drug we see he is very self centred and selfish, I must have stared upon it half a minuteI rushed to the mirror my blood was something exquisitely thin and icy. Even though Jekyll is selfish about this, not mentioning what a terrible thing that he made now controls. We can feel some sympathy for knowing that he is trapped and at anytime Hyde might emerge over which Jekyll has no control. Alternatively we can have sympathy for a man that failed to have foreseen what would happen and stopped the process as soon as possible. But he continued to satisfy his need for the pleasures which otherwise eluded him. It is also very difficult to feel sorry for someone who knows and remembers what happens, but does not take action to prevent it. My two natures had memory in common. Surely the memories of the girl and Carew should be painful enough to force any sane and humane person to put a stop to Hydes actions. Hyde goes into hiding after Carews murder in fear of being hung, should he be caught. This removes a lot of the sympathy we may otherwise feel towards Jekyll at this point, as yet again he shows signs of being selfish and putting himself before everyone else. Some of this sympathy is regained when he is in hiding, he begins to show genuine remorse for Carews death. In the statement of the case, Jekyll finally admits to Hydes evil by saying It was no longer the fear of the gallows, it was the horror of being Hyde that racked me. This shows that Jekyll has become altruistic. Jekyll has now begun to put himself after everyone. He now excepts the he must not let Hyde free again for fear of him committing more evil. It is now we finally begin to feel sympathy and start to respect Jekyll for trying to put a stop to Hyde. Finally Jekyll commits suicide to save the world from the terror and evil Hyde could unleash. This gains him the greatest respect and sympathy. He took his life to save others from the extreme evil he had inadvertently created. He finally takes ultimate responsibility and puts a stop to Hyde. In conclusion I think that Jekyll was a victim of Victorian society where respect was everything. In some parts it is hard to offer our sympathy but his final act was one that one must respect and offer sympathy for the pain Jekyll went through. As we have seen restricting things from people can only bring out the bad side of them, as Jekyll explains, My devil had been long caged, he came out roaring. Personal freedom is one of our greatest assets and one we take very much for granted.

Market and company analysis of padini

Market and company analysis of padini PADINI started to operate its company in Malaysias apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors. The PADINI Concept Store is a concept store that selling all PADINI Holdings brands in one store or one stop shopping. The first outlet that starting to operate in Malaysia was located in Johor Bharu City Square, a shopping complex in Johor Bharu, Malaysia. After PADINI starting to operate in Malaysia, it becomes one of the major forces to apparel and garments industry in Malaysia. Besides, PADINI involved in the distribution and retail of its own fashion labels through 190 freestanding stores, franchise and consignment counters. The main products that sold by PADINI are formal,fashion wear and accessories. Besides, there are various brands that houses in PADINI and all of them are under PADINI . Every brand represents a fashion philosophy and each of the philosophy involve an extensive range of products aimed at targeted consumer. Their brand image is strongly attached importance to the real value: quality, functionality and price. There are eight unique brands under PADINI, which are PADINI ,PADINI Authentics, PDI, P CO, Seed, Miki, Vincci, and Vincci Accessories. All of the brands targeted consumer is due to both sexes and all ages. However Vincci, and Vincci Accessories are more focused on the flexible tastes of woman consumers on shoes, bags and accessories, and Seed Cafà © have open a new dimension in food operations for its company. Vision PADINI state that their vision is to be the market leader in the retail industry. They will achieve the goal through hard work, discipline and creative endeavour. In long terms, they will continue to maintain their high standard of design and manufacturing quality as well as affordability. Besides, they are also working towards expanding the business on a regional basis. At present, they have a growing presence in their neighbour countries, and we believe that there is great scope for growth. Mission The mission that set by PADINI is to create credible products that meet out target customer requirements but exceed their expectation. PADINI Core Value Caring From The Heart Caring from the heart means every staff of company must treat customers from the heart,staffs must care their customer by providing the best services. PADINIs 7 Culture Speed Simplicity Self- Confidence Communication Team Work Learning Culture Consistency Evolution of PADINI Year 1971-1990 Began operations as Hwayo Garments manufacturers Company, a proprietorship carrying out the manufacturing of ladies garments and wholesaling of the finished products to departmental stores. Expand into the trading textiles. Entered the retail industry with the companys pioneering brand PADINI. The brand VINCCI was created. Children wear was launched under MIKI brand. The SEED and ROPE labels were launched. 1991-2007 Establishment of a holding company, Home Stores Sdn. Bhd., to hold all the groups retail, wholesale and manufacturing business. The name Home Stores sdn. Bhd., was changed to PADINI Holdings Sdn. Bhd. Launched of PADINI AUTHENTICS. PADINI Holdings Sdn. Bhd. Became PADINI Holdings Berhad. PADINI HoldingsBerhad listed on the Second Board of the KLSE. PCO was launched in the second half of the year. PDI was created. The first Concept Stores was opened in Johor Bharu City Square. Seed Cafà © and PADINI Dot Com Sdn. Bhd was set up. Re-launcg of PADINI and Rope to new PADINI Workwear Listed on the Main Board of the KLSE The brand Vincci +. Vincci accessories and brands outlet was launched. STATES LOCATION Selangor AEON Bukit Tinggi Shopping Centre Sunway Pyramid Shopping Mall Ikano Power Centre 1 Utama Phase 2 Shopping Centre IOI Mall Shopping Centre Kompleks Membeli Belah, Aeon Cheras Selatan Johor Bukit Indah Shopping Centre City Square Shopping Centre Jusco Tebrau City Shopping Centre Kuala Lumpur Mid Valley Megamall Pavilion Kuala Lumpur Penang Gurney Plaza Queensbay Mall Melacca Dataran Pahlawan Melaka Megamall Pahang East Coast Mall Perak Kinta City Shopping Centre Sabah Warisan Square Sarawak The Spring Map of PADINII coverage The Location of Padini Concept Stores In Malaysia map_malaysia Segmentation As a listed company with such successful result, undeniably PADINI has done segmentizing in terms of demographic, geographic and psychographic. Demographic segmentation include of dividing the market into groups based on variables likes age, gender family size, income, occupation, education, religion, race and nationality. PADINI has segmentized demographic by focusing on the factor like age, gender, income and occupation as the important factor to do the continuous targeting. PADINI has set up 8 brands, which has covered age from baby up to old ages ,gender with male and also female, income which in the range of RM1000-RM2000,RM2001-RM5000 and RM5001above,and finally occupation like office-worker and others semi formal wear which suit majority occupation. This helps the organization to divide the market into several groups and target each of these groups to enhance the performance of the organization. Next, market segmentation strategy whereby the intended audience for a given product is divided according to geographic units, such as nations, states, regions, counties, cities, or neighborhoods.  PADINI has chosen to focus on states as their geographic segmentation, for instances, Penang, Johor and Kuala Lumpur. Lastly, PADINI has also used Psychographic by dividing the industry into different groups based on social class and lifestyle to do perfect segmentation. Targeting From our research, we can say that the targeting strategies used by PADINI is differentiated marketing where PADINI target several segment by offering different products to satisfy the different groups of customer. The targeted groups of customer are derived from the age range that above 7 to 50 and separated according to age and genders. The following table is showing the different targeted groups by offering different products. Group Age Gender Product Type of product Infants and kids Below 7 Both Miki kids Casual Childrens Above 7 and below 12 Both Seed and PADINI Authentic Fashion stlye Teenagers or youngsters 12 to 18 Both Seed and PADINI Authentic Casual Adult 18 to 30 female P Co Younger style(Trendy) Adult 18 to 40 Both Seed Casual plus classic stylish designed Teenagers or adult 13 to 50 Female Vincci and Vincci Accessories Female Accessories Adult 18 to 50 Both PDI Casual stylish designed Adult 18 to 60 Both PADINI Formal Differentiation Positioning PADINI used the differentiation strategies of product and image to place the product occupies in the consumers minds. The hottest product of PADINI Seed, use the product differentiation in term of design to place the product occupies in the consumers minds. For example, when a consumer want to buy a semi-formal with classic stylish designed, the Seeds product will come into their minds immediately. Besides, Miki kids is also one of the example of product differentiation where the design is specialty for kids. On the other hands, P Co used the image differentiation to place the product occupied in consumers minds. When a consumer want to buy a female clothes with younger style inside the PADINI, the brand of P Co will definitely come into their minds. In short, PADINI use the differentiation of image and product like unique design and brand image to position the products in the consumer minds. Product Consumer Goods  are final goods that are brought from retail stores to satisfy the needs and wants of customers. Products of PADINI falls under consumer product which categorized as shopping products.PADINI itself has other alternatives brands under it. There are PADINI, Seed ,Pdi , PADINI Authentic , PCo, Miki maternity , Vincci , Vincci accessories , Miki kids . The essential of PDI is to emphasis the casual stylish that can be accepted in any occasion. Its purpose to let any guy or girl to get a style fix among the fashion-current jeans, T-shirts, jackets, casual basic-T, belt, socks, scarf and even accessories in a shopper-friendly setting.PADINI is focus more on basic and family lifestyle and aim for anyone who likes and extols casual style. PADINI provides the essential working lifestyle for the modern working man and women. The PADINI collection carries a clean, timeless and modern to the working lifestyle. This brand is focuses on the formal wear and centralize customers base for workers. PADINI has launched out several of tie, belt, shirt and coat. Seed is the confidence of classic and casual plus a refreshing design. Seed emphasize the best of both designs for men, women and even hip kids! The purpose is stand-out style. Seed is focus on urban office-wear for the masses. The clothes under this line are usually jackets, coats, suits, classic office pants and knee-length skirts, semi-formal skirt and belt and also classic jean. In addition to seed cafe, the cafe portrays a bright and contemporary concept which jells with seeds youthful and trendy image. PADINI authentic is more on casually yours. PADINI authentic focus their styleon quality casual wear. Its targets the teenager segment of the market. It sells modern shirt, trendy jean, jackets, shirts and stylish dress. P co is focus on female market and launched all girls skirt, necklace and also hot pants. On the same track where they run ahead in fashions brave new ideas. Women are the largest customer base for P co because they know that women are the most potential customer and most people who are willing to spend money in the fashion. Miki Kids take the message of fun in fashion to every place and occasion. Clothes design with energetic ideas and cheerful colours to charge up every youngster. Miki kids are designed for 1-11 years old infants. This is because infants still have their potential and parents are increasingly willing to spend money on their childs dress. Miki Maternity is designed for fashionable mums-to-be. Miki Maternity has sold all the shirt and dress that suit for the pregnant women at the same time stand out-style. The look of Vincci fun and fashionable, the emphasis is affordable. From head turning hair accessories to trendsetting footwear, must-have handbags to eye catching glasses and fashion-clinching belts. In addition to Vincci accessories carries one of the most extensive lines of accessories from necklaces, bangles, rings and earrings to belts, sunglasses, watches, shoes, bags and more in all the latest styles. Price Pricing are one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organization. Pricing is difficult and must reflect  supply and demand  relationship. Pricing for a product too high or too low could mean a loss of sales for the organization.   Designed of Seed and PADINI are more classic. Both of these brands are premium pricing and especially for relatively high consumption of the customer base. High consumption of the customers base is those who purchase a bundle items in one time. Production of seed and PADINI are much more less than other brand this is because high consumption of the customer base would be lesser. In addition to this, PDI and PADINI authentic and Vincci are much more affordable. Both of these brands are low cost pricing and more focus on the middle class customer base. Product price of these three brands are low and affordable. This is because there are more middle class of customer base compare to high consumption of customer base. PDI ,PADINI authentic and Vincci are attracting many customers due to the low price strategy. Apart from this, the two brands under the MIKI flag are MIKI Kids and MIKI Maternity. Miki maternity pay attention on the fashionable mums-to-be. This brand only focuses on the pregnant women and mums-to-be customers base and Miki kids focus on the children customers base. Product price of this brand is quiet high and is considered as premium pricing. This is due to their customers base not wide enough. Promotion PADINI Holdings Berhad company has different promotion in every seasons . They have different seasons in every years . That is spring ,summer ,fall and holiday . Those products have expensive price will have whole year discount . On the other hand , those products have cheap price only will get discount during season period . PADINI AUTHENTICS promotion will get instant rebate RM30 with purchases of RM150 and RM70 with purchases of RM300 . PDI Promotion will get rebate RM15 with every purchase of RM100 . Followed by , VINCCI ACCESSORIES will get instant rebate RM10 with purchase of RM50 above RM20 with purchase of RM100 above . VINCCI Promotion will get instant rebate RM10 with purchases of RM50 above , RM20 with purchases of RM100 above . SEED Promotion will get rebate RM30 with every purchase of rm150 . PCO Promotion will rebate rm20 with every purchase of rm100 . PADINI Promotion will get rebate RM30 with every purchase of 2pcs . In addition , PADINI GROUP FAIR which known as Mega Carnival Sales will up to 70% discount . This sales will fall on March , August , December every year .Specific terms and condition will be applied on it . During sales period , customers cannot apply for member card . Member card only can apply when no sales proceed . When nearly reach end of sales , PADINI Company will have actual 10 % will add 10 % more discount on it . This is because PADINI company want clear the stock , and they want to push the sales. A companys total promotion mix is also called marketing communications mix . It consists advertising , sales promotion , public relations , personal selling , and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships . One of the hardest marketing decisions facing a company is how much to spend on promotion . How does a company decide on its promotion budget ? There are four common methods used to set the total budget for advertising . There are the affordable method , the percentage of sales method , the competitive parity method and the objective and task method . Affordable method is to set the promotion budget at the level management thinks the company can afford . Followed by , percentage of sales method is set the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit sales price . Competitive parity method is set the promotion budget to match competitors outlays . Placement Concept Store bring the all in one concepts . So that , customers will be convenient to shop at there . Varienty of modern style can be choose by customers . All they need are inside one shop . Most of the brands outlet will located at the shopping mall instead of hypermarket . Because of the design of shopping mall more attractive . So that can attract more customers . PADINI is one of the most well-known brands in Malaysias multibillion garment industry. A brand leader involved in the distribution and retail its own fashion labels through 180 freestanding stores and in-house outlets. This includes our multi-brand stores of PADINI Concept Store and Brands Outlet. PADINI have many branches in Malaysia . In Malaysia , it divided into two parts . That is west and east . Shopping mall will be choosen as the location where the PADINI Concept store at . This is because shopping mall has more people . For example , Queensbay Mall , Gurney Plaza .It will choose only mall which is more trendy for that city . PADINI has two types of shops. It has brands outlet and PADINI concepts store . The purpose of having PADINI concepts shops is because of the concept one-stop-shopping. With all brands within reach in just one store, the shopping option is set to create a fashion revolution. In addition, certain brands specialize in items such as Graphic Tees, Polo-Tees and Pants. With such a wide variety of styles and labels, Concept Store not only caters to everyone irrespective of age, gender or taste, it also allows shoppers to mix and match effortlessly within one location,maybe by matching with different brands merchandise to fulfill own required style.The brands are PADINI, Seed, Vincci, PDI, PADINI Authentics, P Co, Miki Kids Miki Maternity. Whereas , brands outlet is the latest exciting concept from PADINI group . Already a fashion force in Malaysia with brands such as PADINI, Seed,PDI, Vincci and PCo., the group decided to introduce a shopping experience with a difference based on key ide as of convenience, quality, variety and affordability. Concept Store can be found at Aeon Bukit Tinggi (Klang), Ampang Point (Kuala Lumpur), IOI Mall (Puchong), Ikano Power Centre (Mutiara Damansara; flagship store), Aeon Bukit Indah (Johor Bahru), Dataran Pahlawan Mall (Melaka), East Coast Mall (Kuantan) and Queensbay Mall (Penang). Recommendation After the overall marketing research regarding this company, we would make some recommendation about the product, market development, marketing technique, public promotion and sales rules and regulation. Talking about the product, PADINI has never come out with unisex merchandise, as my experience as promoter in this company, I always get this question from customer .Also, I would suggest PADINI may make some couple design since the company is already well-establised,these two product may probably open a new market to new young generation as their target,the company may choose the A outlet to do market testing by coming out limited quantity. Next,for market development, I would say PADINI can actually start planning to come out a 10Years-proposal which target to open concept-store and brands outlet in all the main city or central of city in Malaysia,for example kuching in Sarawak and Labuan in Sabah.Next the company may also issue share or debentures to public to increase their development in local ,if the company has built strong reputation and already very stable in local market,then they will be able to open oversea market after 10 years. While for marketing technique, we can see PADINI has not yet to explore in the online buying.I suggest PADINI can set up a blog which contain all brands product. Before that, perhaps the company must set up a IT department to do IT support for future transaction and create a IT system to company. They may co-operate with some banks to offer discount by using online banking service. On the other hands, PADINI can also cooperate with some local distributors in the Malaysia like Citi-link or Sky Net to send out the order. Every transaction made by the customer will be shown a payment statement and it was guaranteed by the bank. Besides, the distribution of the order will directly send to the stated address according to the information stated on the order form by the customer. Then, since PADINI is already well-known in fashion industry,I believe they are able to do a fashion show by hiring professional model,wearing their new products and having a fashion show .The company may invite some fashion professional ,helping to to advertising and promote their company. Besides, the company can organize a model show or competition by wearing their new products in specific mall like Gurney or Mid Valley, this will cost lesser.Furthermore, PADINI can sponsor to some well-known ladies magazine with conditions that include few pages which advertising about PADINI new products in every publicatioj of magazine,for example Vogue and Nirvana Women. Historical Net Profit of PADINI From Year 2004- 2010 untitled The histogram above showed that the net profit of PADINI from the year 2004- 2010. We can see that, the net profit of PADINI is dramatically increase from 2004- 2010 with the percentage of 1% to 12.2%. Besides, PADINI state that they forecast an average annual net profit growth of 10% in year 2011 and 2012 because of the demand for the PADINI products due to their strong branding and strategic store locations, as well as improved efficiency of warehousing, inventory management, design and product mix. Stock Split 7052 Besides, PADINI also carry out the stock split program to make its stock price cheaper than before in 5 times at 6 January 2011, being the market day after the books closing date. Share split involving the subdivision of each ordinary share of RM0.50 each held in PADINI Holdings Berhad into five ordinary shares of RM0.10 each. This action is to attract more investor to invest into their company. PADINI HOLDINGS BERHAD (History earnings, dividends and share price) CHART.bmp

Orphaned Adolescents In Botswana

Orphaned Adolescents In Botswana Definition of an orphan is different from country to country, but all in all, an orphan is a child who does not have parents. UNICEF and UNASAIDS define an orphan as a child that has lost one parent; maternal orphan has lost his/her mother, paternal orphan is a child whose father has died and double orphan has lost both parents. In Botswana, orphan refers to a child below 18years who has lost one (single parent) or two (married couples) biological or adoptive parents. Parental deaths from all causes have left 143 million orphan children and youth across countries in sub-Saharan, Asia and Latin America, including 79 million ages 12 through 17years, (Osborn, 2007). Many countries try to address the challenges that this children faces by providing material support such as food, security, shelter and free education but they overlook the psychological, and emotional support and sexual and reproductive support that this children could be getting from their parents, therefore, these childre n become vulnerable to all kinds of delinquencies such as premarital sex, drug and alcohol abuse. ORPHANS, SPECIAL GROUP Orphans are special population, they do not have parents who raise them as compared to non orphaned children; they need special kind of care in order to help them go through grieving and meet all the developmental stages so they can become good adults in future. Improper development and upbringing make them vulnerable. There are many factors that make them vulnerable; firstly, growing up without parental care and love deprives children off a family support system. Family members rely on family system (comprising of; affection, self esteem spiritual, economics, daily care, socialization, recreation and education to meet their individual and collective needs (Turnbull and Turnbull, 2001). Parents, especially, have an important role to support intellectually, emotionally and self esteem needs of their children (Maxwell, 1998). Therefore adolescent orphans are devoid of the parental support and care which help them to develop a positive concept of who they are. They are also devoid of th e self care instruction, which helps to prepare them for success in adult life. Magnitude and Description of the Problem There are many factors that lead to children to be orphaned, but HIV/AIDS is taking the lead. Other factors are road traffic accidents, diseases, financial constraints (for abandoned children), teenage pregnancy and suicide. Brink (2004) reports that the global number of children orphaned to HIV and AIDS increased from 11.5 million in 2001 to 15 million in 2003, the majority of the orphans being in Africa. Variations in Africa have also been noted (UNAIDS, 2006), with Southern Africa being the most affected. There are approximately 111,812 orphans in Botswana, representing approximately 15.2 percent of the children below the age of 18 years (Botswana child monitor, 2005). Over one half of the orphans are adolescents (64% as shown in the pie chart) (Botswana child monitor, 2005). The Botswana child monitor statistics continue to reveal that: 77% of all orphans in Botswana lost at least one of their parents because of AIDS; 87% of the orphans still have one parent alive but 34% of them live with grandparents, 11% live with other relatives; almost 56% of orphans live with heads of households who are not economically active and 44% of orphans live with those economically active but the majority of these are employed in low-paying jobs. CHALLENGES FACED BY ADOLESCENT ORPHANS Challenges on the General Well Being Adolescent orphans come across many life rivalries that challenge them to progress in life as compared to un-orphaned children. In cases where the orphaned child does not have even a guardian or family member to give care, his/her needs are not met due to lack of funding and sub-standard conditions (Grey, 2010). These challenges affect their physical, behavioral, social, mental and intellectual wellbeing, (Grey, 2010). Socially, orphans have problems in developing proper relationships with peers and yet display indiscriminate friendliness in an effort to reach to others. This is where attachment theory comes in; this is the theory that describes the dynamic of long term relationships between humans especially as in family and long term friends (Bowlby, 1969). Infants need to develop a relationship with at least one primary care giver for social and emotional development to occur normally and that further relationships build on the patterns developed in the first relationship. Orphans did not have chance to have relationship with his/her parents. This impedes an orphans ability to form genuine attachments. Challenges Due to Improper Family Structure Sometimes orphans are abused (sexually, emotionally and financially) by their guardian, step parent or distant relative, and then adolescent, whom is in most of the cases the eldest, will choose to take care of the siblings. She/he will become a parent, a care giver and a student at the same time. She will have to shift from being dependent upon parents to becoming responsible and providing for the family. The quest for stability and security can result in potentially exploitative sexual behavior with older partners (sugar daddies and mummies), young single mother hood and HIV infection. This is supported by Tshweneyagae, Wright and Hoffmann, (2009); orphaned adolescent are vulnerable to HIV infection because they are more amenable to multiple partners as a means of survival for emotional and financial support. Some, more-especially male adolescent, would join the growing ranks of street children who soon become professional beggars, glue sniffers and criminals. This will end up affe cting their academic performance. Orphaned adolescent are at a critical developmental stage formulated by Erikson 1968; identity versus confusion. Erikson defines identity as a persons stable, coherent and integrated sense of self. That is who he/she is and what he/she stands for as a member of society. Healthy identity seems to correlate to the establishment of healthy relationship between parents and their children which allows for individual freedom, (Erikson 1968). The family can grant autonomy or feedback processes to either encourage or discourage individuality and innovations (Watson and Prostinky, 1998). As the orphaned adolescent have no parents to guide them, they end up on confusion role, not knowing who really they are and how others expect them to be. They end up being promiscuous, criminals and drug dealers in a confusion that, that would be the only way to earn finance. There are children who grew up in poor families, but because they have access to good guidance from parents, its rear to find them ind ulging in negative things to earn money. Orphans and Education Orphans are less likely to be enrolled in schools than non-orphans (Paxson and Ableidinger, 2002). However, contrary to recent reports from World Bank and UNSAIDS, the lower school enrollment rate of orphans cannot be accounted to solely by their poverty, (Paxson and Ableidinger, 2002). Paxson and Ableidinger (2002) found out that the lower enrollment of orphans is largely accounted by the nature of the relationship between the orphans and the decision making adult in the family. Children in household headed by their grandparents and parents are more likely to attend school than those children who live with their other more distant relatives and non-relatives. This evidence support the idea that house hold decision markers allocate resources towards children with whom they have close relationships and discriminate against children whose ties are more distant (Paxson and Ableidinger, 2002). Sometimes orphans become truant because they are responsible for household chores, they are the once doing all heavy labor work such as in the fields, cattle post and general household chores whereas with the children of the household decision maker, school is their first priority. Programs Assisting Orphan Adolescents in Botswana There numbers of orphans due to HIV/AIDS increased, this called for government and other stakeholders attention. Traditionally, orphaned children in Botswana have been cared for by extended families. However, due to social and economic strain some families are no longer able because orphans increase an alarming rate. The government organizations, non government organization, volunteers and community based programmes took responsibility to take care of the orphans. Government Programmes They are 100% government owned example the national orphan programme and masiela trust fund. A National Orphan Programme was established in April 1999 to respond to the immediate needs of orphaned children, and a comprehensive policy for helping AIDS orphans was established under this programme (UNAIDS, 2006). The government currently runs a food basket scheme, where a basket of food is provided to orphaned households once a month. Orphans are also provided with school uniforms and are subsidized for transportation fees to get to school. Masiela trust fund was set up by the cabinet to be responsible for the orphans. It works closely with the ministry of local government. Its role is to raise funds which are then allocated to appropriate nongovernmental organizations and community based organizations working with orphans and vulnerable children (Dlamini, 2004). Community Based Programmes These are programmes founded by communities and churches. They are funded by local companies, local banks and the government. Examples are Bobirwa trust fund, Kgaitsadi Society and Bana Baketso orphan day care. Most of these programmes care mostly for 3-6 children. Bana Baketso orphan day care has interventions for adolescents. It is based in Molepolole. The school was established in 1998 and works closely with the Keletso counseling and testing centre and also offers spiritual and social counseling. The Bana Ba Keletso day care centre is attended by 334 registered orphans and vulnerable children, ranging in age from 2-18years (Dlamini, 2004). Schooling children (7-18years) are collected after school to attend the centre. They receive a meal and participate in various activities with care givers including: Help with home work; Bereavement and trauma counseling support programmes to help them cope.; Music and gospel sessions to help children cope and develop their spirituality; Drama and swimming at private schools that have partnered with Day care centre; Psychological camps at various venues during holidays, which is also open to adolescents outside the centre. The focus of the camp is to integrate the children socially, to teach them survival skills and life skills to encourage positive attitudes. The camp promotes good, safe behavior to avoid the risk of HIV infection. The center provides training for income generating activities for adolescents such as leather work and art work and they are assisted finding employment. The care givers are trained in counseling and grief support. They assist the follow up of treatment of HIV/AIDS-positive children at clinics and in Gaborone where they receive their Anti Retroviral therapy treatment (Dlamini, 2004). Non-Governmental Organization Programs These are programs that are independent and funded by international companies, individuals and international governments, examples are Masitara foundation, Bill Melinda gates foundation, SOS childrens village and Mpule Kwelagobe foundations. SOS also has specific objective for adolescents. It is a Childrens Villages which helped children who are orphaned, abandoned or whose families are unable to care for them. They give these children the opportunity to build lasting relationships within an SOS  family.   Their family approach in the SOS Childrens Village is based on four principles: Each child needs a mother, Each child  grows up most naturally with brothers and sisters, Each child grows up in their own house, Each child grows up within a supportive village environment. SOS Children began working in Botswana in 1986 when we opened a community in Tlokweng (15 family houses and nursery), Another in Francistown, built in 1998 (15 family houses and an SOS and a nursery) and third village is being built at Serowe (5 family houses and a nursery) (SOS childrens villages, 2010). Children attend the local government schools, all within walking distance, and the younger ones use the SOS Nursery. There is An SOS Vocational Training Centre teaches (16years old) tailoring, welding and carpentry to give them the best possible chance of earning a living when they are ready to leave the village. Tlokweng also has a farm which provides most of the Villages food requirements as well as further vocational training opportunities (SOS Childrens villages, 2010). Another programme that is very important is BOFWA, Botswana Family Welfare Association. It was founded in September 1988. BOFWA provides information and services on Sexual and Reproductive Health (SRH).   This approach appears necessary based on the current statistics of teenage pregnancy, HIV infection and AIDS cases in Botswana.   The approach specifically targets young people who are vulnerable to HIV infection due to unprotected sex which also leads to unplanned pregnancy which comes with psychological, social and physical consequences. This programme is essential for orphaned adolescents because it covers sexual and reproductive issues and orphaned adolescent are very vulnerable to such issues adopted on line: http://www.bofwa.bw/focus.html Evidenced Based Specific Interventions Related To Adolescent Orphans Rivers and Aggleton (2003) approved that globally as many as 100 million young people under the age of 18 live or work on the streets of urban areas. Many report having exchanged sex for money, goods or protection, injecting drugs and having been raped. In most cases, orphaned adolescents are the ones who are poor, have no proper parental guidance, therefore they are trapped in this bad activities. In such situations explicit intervention is needed to counterbalance the disempowering effects of community environments on susceptible groups like adolescent orphans (Msimang 2001). The following interventions can reduce risk and vulnerability: †¢ Provision of free, universal education (Loewenson, 2007): Young females with higher educational level are more likely to report practicing abstinence than those with lower educational level (koffi and kawaha, 2008). Education equips orphan adolescent with knowledge that they could be getting from their parents. Also education gives these orphans hopes that one day they will be able to support themselves, so they do not have to exploit their bodies by exchange sex for money. †¢ Support of teachers to deliver effective programs of HIV-related education, build youth awareness and challenging youth and gender stereotypes (Loewenson, 2007): Teachers have to make students understand that it is important to learn skills and behavior change in this domain as compared to other academic areas where achievement on a test may be important. Teachers can make this distinction by stating to the class why sexual education is so important for them. Stories of adolescents whose lives have been affected in negative ways by pregnancy or STDs (e.g., discussion of true stories, showing videos of true stories) can be very useful. The idea here is to encourage students to value what they are learning as a mechanism for behavior change, rather than focusing on simple knowledge acquisition and memorization. †¢ Universal access to youth friendly health services for prevention, treatment and care (Loewenson, 2007). Providing reproductive health and HIV/AIDS education and services is critical as orphans are vulnerable to risky sexual behaviors. Staff may need training in order: not to discriminate against youth; to understand that parental consent may keep youth from seeking health care; to realize that young people usually lack the means to pay for services; and to cope with youths difficulties in adhering to treatment. †¢ Social interventions to promote more open forms of communication within and between families, communities and young people (Loewenson, 2007): Supervision by people in the community and parental supervision are possible factors that may prevent risky behaviors of underserved adolescents such as orphans. Community should be more sensitive to support safer sexual behaviors, according to adolescent needs and wishes. Good relationship between care givers and appropriate attitudes of people within the community towards orphans should be encouraged. Other interventions as adopted from (Loewenson, 2007) include, law reforms and enforcement on gender violence, inheritance and sexual cleansing; legal and counseling services to victims of domestic violence; public and political leadership speaking out against harmful practices; small business loans and production inputs from state and NGOs to households to sustain production; and public works, cash transfers and income support to households caring for orphans. Chacham (2007) stresses that; supply is only one part of the picture. Demand and uptake issues need to be addressed. This implies making services acceptable and accessible to male and female youth, through entry points that young people will use before they are at risk, and preventing social stigma or victimization for use of services. Strengths of the orphanage programmes in Botswana The activities in programmes are child and adolescent focused such as counseling and recreational activities. There is evidence of youth empowerment in most centers such as camping which provide a useful opportunities for children to acquire skills from care givers (survival skills), artwork activities tailoring, welding and carpentry. Most of the programmes involve the community although there is room for extending community involvement such as funding from government. Their main goal is focused on promoting and protecting Orphaned and vulnerable Children in to better adults. Providing interaction of children with those who are not orphans by allowing non-orphan children in the SOS nursery, adolescent in government schools and camping not exclusive to orphans. Weakness/ Challenges of the Orphanage Programmes in Botswana Lack of infrastructure, in Bana ba keletso day care centre, 334 children are taken care of in 2 bed roomed rented house, during our visit, when it rains, all children overcrowd in a small house (Dlamini, 2004). Lack of finance: inadequate funding as well as the uncertainty of the available funds especially to feed the children. The government brings fixed amount not taking in to consideration price fluctuations. They are few social workers in the districts, causing delay in cases requiring their immediate attention example, children who are sexually abused. No evidence for community empowerment programmes to reduce dependence. There is no feasible orphan policy, care givers and volunteers do whatever they can lay hands on. Most of these programmes fail to address the sexual and reproductive issues that the adolescents face. CONCLUSION Young people are part of the promise for the future, the hope of a next generation. These adolescents need proper upbringing to be future leaders of the country. The programmes are really playing a good role; they are helping the innocent and vulnerable to conquer life challenges as adolescence is a critical stage of life. Its a stage where most individual life starts to turn over if they choose negative deeds and attitudes RECOMMENDATIONS The government should give these programs more resources such as land to engage in poultry and vegetable farming as well as mobile restaurants hence developing entrepreneurial skills in children at early age. This will reduce the financial problems experienced. More main power such as social workers should be available in most of the time, adolescent need more advices and professional counseling, so that the programme cannot rely only on lay counselors. Projects working with orphaned adolescents should address the developmental needs of this age group. Adolescents have particular developmental needs that can be much more challenging without parents. Programs generally are not addressing the psychosocial, sexuality and reproductive health, social support, and livelihood needs of adolescents who are orphans. In addition, programs need to realize that age and sex differences are important. Developmental needs of younger and older adolescents vary. Girls and boys may also have different needs.

grey tree frogs :: essays research papers

Hyla versicolor, commonly know as the Gray Tree Frog or the Eastern Gray Tree Frog, is an amphibian that is referred to as the â€Å"Chameleon of the Frog world† (Craighead, 2004, p.1) because of its ability to change colors. â€Å"This frog was once thought to be the same species as the Cope’s Gray Tree Frog†. They can only be distinguished by their calls and the fact that the Cope Gray Tree Frog is diploid while the Gray Tree Frog is tetraploid (NPWRC, 2004). The Gray Tree Frog is classified as follows:   Ã‚  Ã‚  Ã‚  Ã‚  Kingdom: Animalia   Ã‚  Ã‚  Ã‚  Ã‚   Phylum: Chordata   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Class: Lissamphibia   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Order: Anura   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Family: Hylidae Genus: Hyla   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Species: H. versicolor   Ã‚  Ã‚  Ã‚  Ã‚  The Grey Tree Frog is about two inches in length. Its head is short and broad and its body corpulent (Dickerson, 1969). With a white belly, white rectangular spot under both of its eyes, yellowish orange markings on the inside of the hide legs and black blotches including one that looks like an irregular shaped star on its back this frog is very colorful and exotic looking. Depending on the environment and the stress level of the frog, its colors may change (Centralpets.com, 2004). H. versicolor may actually be any shade of brown, grey, green, or even light yellow or white. The temperature and the intensity of light also affect the frog’s colors. When there is bright light and a higher temperature perhaps it will be a yellowish white with almost no markings. When it’s dark and moist it may be a dark stone gray with dark markings (Dickerson, 1969). The frog’s back is usually textured with coarse tubercles. Its fingers are thinly webbed while the hind foot is more developed. Large disks exist on the fingers and toes to assist with climbing and sticking to objects (Dickerson, 1969). The male and female Grey Tree Frogs are very similar. They are distinguished by the male having a dark underside of his throat. Also the females ears are smaller then the males (Dickerson, 1969). The Gray Tree Frog can be found anywhere ranging from southern Ontario in Canada to the southern coast in the United States. Usually it is not found west of Texas or Manitoba, Canada. The can be found at Rice Creek Field Station. The best habitat is shallow water situated close to diverse stands of willows, oaks, and pines (Craighead, 2004, p. 2). The location of water and plenty of vegetation, which not only shades the forest but also covers the ground with broken brushwood, is what needed for the frog’s ultimate survival is.

The Curse of Macbeth Essay -- Macbeth essays

The Curse of Macbeth      Ã‚  Ã‚   Macbeth is one of Shakespeare's more popular plays, and nearly everyone knows about the abundant blood and gore, the witches, Lady Macbeth's ambition, and the ghost of Banquo. However, not as many people know about the superstitions that surround this play.   There's a long-standing belief that the play is jinxed, than any company that produces it is courting disaster, and that quoting from the play (or even saying the title) leads to serious bad luck.    There's no doubt that several superstitions are associated with Macbeth.   Many actors refuse to say the name of the play but rather refer to it as "The Scottish Play" or even "The Plaid Play" (Gero).  Ã‚   Some go even further, referring to it as "The Unmentionable" or even "That Play" (Demcisak 8). Actors also look unkindly on anyone who says the name of the title character or quotes from the play while in the theater. The only way to "cure" the problem created is to perform a ritual. For instance, the offending actor may be required to turn around three times and spit over his left shoulder, or turn around three times and quote from A Midsummer Night's Dream (Faulkner).    What's the evidence for the curse or jinx? Bad luck certainly seems to follow productions of Macbeth.According to legend, during the play's first production, the boy who played Lady Macbeth died backstage (Rozakis 245).   In 1849, three of New York's theaters were featuring Macbeth, and two of the lead actors had a serious rivalry going. Edwin Forrest (one of the Macbeths) reportedly encouraged some of his followers to disrupt the production at his rival's theater. In the resulting riot, thirty-one people were killed (Demcisak 7).    Demcisak reports more tra... ...lt;http://ws.bowiestate.edu/archives/1995/0075.html>. Gagen, Steven. "The Scottish Play." Online posting. 6 Feb. 1995.   Ã‚  Ã‚   SHAKSPER@ws.bowiestate.edu. 7 March 2001   Ã‚  Ã‚   <http://ws.bowiestate.edu/archives/1995/0075.html>. Gero, Edward. "Re: The Scottish Play." Online posting. 8 Feb. 1995.   Ã‚  Ã‚   SHAKSPER@ws.bowiestate.edu. 12 March 2001   Ã‚  Ã‚   <http://ws.bowiestate.edu/archives/1995/0088.html>. "Ivanov Goes to Moscow." ArtsZone.   2 March 2001.   Ã‚  Ã‚   <http://www.ovationtv.com/artszone/programs/ivanov/wild.html>. Rozakis, Laurie. The Complete Idiot's Guide to Shakespeare. New York: Alpha,   Ã‚  Ã‚   1999. Shakespeare, William. Macbeth. Literature: An Introduction to Fiction,   Ã‚  Ã‚   Poetry, and Drama. Ed. X.J. Kennedy and Dana Gioia. 7th ed. New   Ã‚  Ã‚   York: Longman, 1999. 1522-1634.            

Ashford University Essay

Pornography is very addictive and can destroy someone’s marriage and life. This addiction can, and in many cases, lead to someone committing very serious sexual crimes. People who look at porn often look for more perversity in different areas. The resources from which I found my information on is the Ashford Library and a couple credible internet sites. There are several reasons why people turn to porn. Some reasons are for seeing their own fantasies acted out because they can’t act them out with their own partner / spouse, some people want to avoid intimacy within their own relationship for personal reasons, some just do it for personal pleasure. But for whatever reason, there is always a consequence that will follow. According to the American Academy of Matrimonial Lawyers (AAML), 56% of divorces occur because one spouse keeps returning to a pornographic website. These men / women feel as though they are being compared to these people in the pornographic films or pict ures. Whether it’s the man or the woman who is watching porn inside the marriage, in most cases, they are doing this against their spouses wishes. This leads to lack of intimacy, low self esteem, shame, and lack of trust. This also makes the spouse feel as if they are no longer found attractive. â€Å"Just ask your spouse how confident they feel being naked in front of you after you’ve looked at pornography and you’ll understand this one.† ( http://www.debttolife.com ). Many people say that they introduce porn into their marriage to spice their love life up but in the end all this does is slowly destroy the intimacy that was there. After watching pornography people’s views are completely changed. After being exposed to R-  rated material men no longer see their spouse as they once did. They look at them now more as an object rather than an individual that they love. Studies have shown (http://www.webmd.com ) that pornography can be just the same as an addiction. Some experts who have studied porn addiction have called the effects of porn on the brain toxic and also compared it to the deadly drug cocaine (WebMD, 2014). These addicts no longer just suffer from nights without sleep or unpaid credit card bills but they are also becoming more engaged in group sex and sexual contact with animals. Other effects that have surfaced from pornography include acting out what they have seen in porn material, sexual acts towards children both boys and girls, and rape using foreign materials / objects. (The Forerunner, 1991). Child pornography is a disgusting fact that we hear about every day. â€Å"Child pornography is the visual depiction of sexually explicit conduct includes acts such as intercourse, bestiality and masturbation as well as lascivious exhibition of the genitals or pubic area.† (Pulido, 2013). Recently, there were 71 people, 70 men and 1 woman, who were arrested in child pornography charges. Among that 70 included a police officer, a paramedic, a rabbi, an airline pilot, an architect, and a Boy Scout leader. Many of these people who were arrest had search the phrases â€Å"real child rape† and â€Å"family sex† into their computers search engines turning up extremely disturbing images (Hays, 2014). With so many people connected to the internet it has made this type of crime so easy. Perverts and pedophiles search the web everyday to find new victims. â€Å"The victims are getting younger, and the images more violent.†(Flack). When a picture of a child circles the internet going from one person to another, that child is being re-abused. No child should have to endear that type of suffering, never! A peer – to – peer, also known as P2P, file sharing network, that allows people to share music, videos, and pictures, was under investigation by authorizes and had 3,000 child pornography consumers with tens of thousands of child pornographic images  traded. â€Å"The investigation began after agents, using software available to law enforcement, were able to trace files of child pornography to an I.P. address on a computer used by Brian Fanelli, 54, who until January was the police chief of Mount Pleasant, N.Y† (Berger, 2014). Another, earlier, report back in 2009, out of all the arrest made on P2P users, 33 percent of those arrested had images of children three years old and younger and 42 percent had images of children showing some type of sexual explicit material. (Pulido, 2013). Virtue Ethics is â€Å"A person’s character is the totality of his character traits. Our character traits can be good, bad or somewhere in between. They can be admirable or not. The admirable character traits, the marks of perfection in character, are called virtues, their opposites are vices.†(Garrett, 2005)., I believe that this theory is a big part of someone who is willing to put everything at risk for something so degrading and disrespectful to themselves. A persons character says a lot about who that person is and what that person may be capable of doing. Not everyone has good virtue ethics and this is when one’s character and moral traits come in play. One’s character is shown through their ac tions and behavior, whether this is being good or bad. One’s moral values are shown through their honesty, their loyalty, and their respect for others. As we all know pornography is very popular but it can also cause serious problems. Many people look at the disturbing images not thinking about the consequences, they are only thinking about what is happening at that moment and at that moment that’s what they want to do. I look at this issue using the deontology theory. â€Å"Rather than looking at the consequences of an act, deontology looks at the reason for which an act is done, and the rule according to which one chooses to act.† (Mosser, 2013). I take that as someone doing something on impulse rather than thinking about the consequences that they will face when they act upon their decision. If someone knew that they was going to destroy their marriage by watching porn, if someone knew that by watching porn it would make them fall behind on their bills, or  if someone knew that by watching porn they would go out and commit sexual crimes, do you think they would have continued or even started looking at these image s, I think not! REFERENCES: Berger, J. (2014, May).71 Are Accused in a Child Pornography Case, Officials Say. The New York Times. Retrieved from http://www.nytimes.com/2014/05/22/nyregion/dozens-arrested-in-new-york-state-child-pornography-investigation.html?_r=0 Dr. Garrett. (2005, Nov.) Virtue Ethcs. Retrieved from http://people.wku.edu/jan.garrett/ethics/virtthry.htm Editorial Staff. (1991, Nov.). The Documented Effect of Porn. The Forerunner, X(VI). Retrieved from http://www.forerunner.com/forerunner/X0388_Effects_of_Pornograp.html Flack, (Date, N/A)E. Bill Calls For Harsher Penalties For Possessing Child Porn. Retrieved from http://www.wave3.com/story/4639194/bill-calls-for-harsher-penalties-for-possessing-child-porn Hays, T. (2014, May). Cop, rabbi among 71 charged in child porn case. Telegraph – Herald Retrieved from http://search.proquest.com/docview/1527156210?accountid=32521 Mosser, K. (2013). Ethics and social responsibility (2nd ed.). San Diego, CA: Bridgepoint Education, Inc. Pulido, Ph.D. ( Oct, 2013). Child Pornography: Basic Facts About A Horrific Crime. Huffington Post. Retrieved from http://www.huffingtonpost.com/mary-l-pulido-phd/child-pornography-basic-f_b_4094430.html